Wednesday, February 9, 2011

Caterham: planning a wider range

As reported by Autocar, Caterham is planning the expansion of its current range. The plan, with the presentation of new SP/300. R Autosport International in Birmingham, has taken its first step, and aims to bring the English home builders in new market niches, as hinted Ansar Ali, a number of the mark.

After many decades of absolute loyalty to the legendary Seven therefore, the house will expand their horizons. And SP/300. R indicates it clearly. "The SP/300. R is an excellent starting point for us, but it is only the first piece of the puzzle and there are others we are working on, "said Ali, who went on confessing his dream, nurtured since his arrival in 2005 : to extend the offer Caterham.

According to the manager the time was right to put the SP/300. R, who arrived after 2010, a record year for sales, profits and commercial success outside the borders of the UK. Ansar Ali has stressed, however, clear that the Caterham Seven will remain the core of "The Seven is not only an icon, but it is fundamental to our whole business and will remain so.

We do not intend to move away from her, but only complement our offer up with something even more powerful for our customers. "

No comments:

Post a Comment