Just hours after the live broadcast, drowned among the thousand emotions of Super Bowl XLV, the spot dedicated to the Chrysler 200 sedan and the city of Detroit has aroused keen interest among the major U.S. television commentators. The reason? According to Tim Calkins, a professor of marketing at the Kellogg School of Management in Evanston (Illinois), "a long spot two minutes is an exception in the world of advertising, and is a novelty during the Superbowl." With this movie it wants to leave Chrysler and distinguish itself from numerous manufacturers engaged in the battle of the spot, in a message also economic in nature.
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