He made his debut in the spot with Eminem aired during the last Super Bowl and now has reached the Chrysler headquarters in Auburn Hills. We are talking about the new tagline of the American home: "Imported from Detroit." The slogan, coined for the new 200-model that will give birth to the Lancia Flavia-appears on the west side of the building together under the nose of the new sedan.
- Chrysler Collection now selling "Imported from Detroit" shirts (16/02/2011)
- If Chrysler Really Wants to Save Detroit... (08/02/2011)
- Chrysler fixes Grand Cherokee handling issue identified by Consumer Reports (17/02/2011)
- Opinion: Chrysler no longer left for dead, biggest test still coming (04/02/2011)
- GM and Chrysler Will Pay Bonuses to White-Collar Workers (11/02/2011)
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