Thursday, February 10, 2011

F150: Ferrari Ford complaint for plagiarism

Has not yet fallen on the track for an official competition and the new Ferrari F150, the car of the team that will face the next Modena Formula 1 season, already has its first opponent to face: the Ford. This is not a sudden and unlikely return of the circus in the United States manufacturer of Bernie Ecclestone, as a charge related to the name chosen for its Ferrari car.

The F150, where "F" stands for Ferrari and "150" is to commemorate the 150th anniversary of the unification of Italy that its use in 2011, shares ilnomecon a Ford pick-up well-known and successful overseas, even if completely unknown, or nearly so, in our country. The Ford F-150 is a very important model for the home in Detroit, recalls that in a statement that it is the best-selling pickup in America for 34 years.

Ford then filed a complaint against Ferrari for "trademark infringement, false designation, and for Internet piracy", a reference in the latter case, the site ferrarif150. com created by the Maranello specially to present the details of that new car made its public debut on 25 January. The Ford press release announcing a lawsuit, explaining that the F-150 for the constructor is a trademark "hard won, is now seriously threatened by the adoption of the name F150.

When Ferrari announced the name of his racing car, Ford has sought (Maranello) to change it. Ferrari did not respond to this request quickly enough, leaving no choice but to Ford to take legal action to protect this important brand. "Ferrari would then be little to change their name to open his car, so that by Detroit decided to rely on the decision of a court to settle the issue.

No comments:

Post a Comment