Twist in the affair between Ford and Ferrari, though today the U.S. House had announced to sue the prancing horse for plagiarism, just arrived from Maranello is the answer. But first things first: the name of the new Ferrari F150, it would be owned by the manufacturer in Michigan that does not want it to be used for other vehicles when it already belongs to a pick up for success.
"Ferrari - they said from Detroit - F150 was used to capitalize and profit from the good reputation that Ford has developed this brand, which was improperly taken." Meanwhile, American lawyers had complained to a U.S. court for breach of trademark, false designation and Internet piracy.
The response from the headquarters in the province of Modena has been that the name was identified with the years of the life of the unified Italian state. "You can not confuse the car of Formula 1 with any vehicle or think that there is a link with another brand. It is therefore very difficult to understand what is expressed by Ford." Eventually, the company decided it will use the full name originally planned and that Ferrari F150th Italy.
The hope of all is that the game ends here.
"Ferrari - they said from Detroit - F150 was used to capitalize and profit from the good reputation that Ford has developed this brand, which was improperly taken." Meanwhile, American lawyers had complained to a U.S. court for breach of trademark, false designation and Internet piracy.
The response from the headquarters in the province of Modena has been that the name was identified with the years of the life of the unified Italian state. "You can not confuse the car of Formula 1 with any vehicle or think that there is a link with another brand. It is therefore very difficult to understand what is expressed by Ford." Eventually, the company decided it will use the full name originally planned and that Ferrari F150th Italy.
The hope of all is that the game ends here.
- 2011 Ferrari now called 'F150th Italia' (10/02/2011)
- "Felipe Massa, Ferrari F150th Italia, Jerez, 2011" and related posts (10/02/2011)
- Report: Ferrari bows to Ford legal pressure, renames F1 car F150th Italia (10/02/2011)
- Ford Sue Ferrari Over Formula One Team's Names and Logos (11/02/2011)
- Ford Beats Ferrari in Name Dispute (10/02/2011)
Ford Motor (homepage)  NYSE: F (googlefinance)  Ford Motor Company (F) (wikinvest)  Ford Motor (crunchbase)  Ford Motor Company (wikipedia)  Ferrari (geolocation)  Ferrari (homepage)  Ferrari (wikipedia)  
No comments:
Post a Comment