Wednesday, February 9, 2011

Fiat, Marchionne little "gaffe" in the U.S.

In Italy, what happened to Sergio Marchionne in the United States would be a venial sin. Across the Atlantic, however, has sparked some controversy rather pungent. In front of an audience of professionals in the automotive world, the CEO of Chrysler has in fact defined "by moneylenders' interest rates charged by the U.S.

government to car manufacturers, contrary to what had been said Steve Rattner, the person responsible from the White House to monitor the progress of the rescue of Chrysler and GM, who had spoken of "interest at below average." The reaction of the American press was not long in coming: the Financial Times spoke of a decline in popularity and misstep, others have called "cheat" while the prestigious Wall Street Journal wrote that "words that cause unrest." From Marchionne was then immediately started talking about Italy, where the manager is not well received by the unions (and this is nothing new) and where the country is as weak and in crisis, where the work is hard and where the bureaucracy is too high.

Criticism also came in light of the possibilities (and then assumed denial) to transfer to the Detroit headquarters of Chrysler. Meanwhile, Marchionne has apologized and said he had not intended to minimize the federal aid that was critical to saving the manufacturer of Michgan. On the other hand, the manager has just brought home a success at the finals of the NFL football championship.

"It is worth to see our commercials during the Super Bowl" Marchionne announced a few days earlier. In fact, this commercial seems to have galvanized the American television audience that he appreciated the presence of the rapper Eminem (city of Detroit as the Chrysler ...) and continues to view it on Youtube.

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