At the upcoming Geneva Motor Show, which had been for years a limited range a few models, the offer will range from the new Lancia Ypsilon flagship Thema, through the concept Flavia. This move from a surprising side effect for its "all at once, the other produces serious concerns for the limited lifting of Chrysler products contributed to the renewed high-end offering very little customization in key Lancia.
We start from new, ready for some time, the Lancia Ypsilon. Larger, five-door, a style that is reminiscent of the Delta and keep its promises of distinction, from a small luxury without waivers, which are perceived in interior design. For sure will be a success and will be marketed as early as September in Anglo also, in this case with Chrysler.
The most eagerly awaited, one that arouses the most interest and turns the most passionate discussions is the new Lancia Thema. The new Chrysler 300C is beautiful, stylistically suited to a rebranded Lancia Thema's name is evocative, the engines finally Pentastar wide with 3.6 petrol and 292 hp and the new 3-liter V6 turbo-diesel produced by the Italian VM, then there will be and four-wheel drive hybrid version.
The fact that the Thema could also be equipped with the basic version (190 hp) of the new turbodiesel is a mystery of marketing in the sense that already the choice of the step from 224 hp will be used by "tedescofili" to emphasize that the new engine of the Lancia flagship is less powerful of the three-liter Mercedes, Audi and BMW (all around 250 hp).
Best hp in a more - as they know the German manufacturers that are chasing each other to get into this before - one less, especially since the VM has been designed from the outset for the 250 hp: self-harm? Neither is there a version planned for the Thema Station Wagon, and this remains a mystery considering that just the luck of the previous European 300C was due almost entirely to the variant "family." Third move: Spear Grand Voyager.
In this case the "rebadging" has preserved the name of origin and the large MPV - not beautiful, but among the most successful and luxurious - remains exactly as it was Chrysler. I left for last the discourse of the "concept" Flavia, sedan and convertible, because that's what leaves me most perplexed.
What sense has the glorious name Flavia bother to cover the segment of medium to large with the old car and end his career as the C200, I really can not understand it. At the end of 2012 the new generation will be born, based on Fiat flexible platform designed to debut on the Alfa Romeo Giulia, on the compact hatchback Dodge on future Delta and many other products of the group.
So why not wait until 2013 and now trying to cover up with a product not too exciting segment of the averages? The official announcement mentions the reactions of the public to decide on the market, which could be achieved in six months. You do not, think again! I remain doubtful about the success of the operation and believes that business would be better to postpone the return of the new generation of Flavia C200.
How to evaluate then the new life of Lance merged with Chrysler? Realistically it is a beautiful operation, the only one that can allow the Lancia brand presence in Europe. The rush meant that by the time the identity between Chrysler and Lancia is almost total, but Marchionne hinted at a greater personalization of future generations of products launched by Chrysler.
I hope it is and appreciate the miracle of giving in a very short time a mark of a complete range that not even imagined. This is inevitable, except Flavia "virtual" that if he were born young and die without regrets, but you can certainly do better. I would avoid at least burn the legendary logo of HF, as some have speculated, for a version of pepper Flavia Cabriolet, would be an unforgivable mistake that many fans of "Deltone" does not deserve.
In a few days we will be in Geneva, breathe the "stench" of the new Lancia models, we will hear public comments and pulled up a few words and Olivier Francois Luca Napolitano and Lancia near future we will have some better idea. 
We start from new, ready for some time, the Lancia Ypsilon. Larger, five-door, a style that is reminiscent of the Delta and keep its promises of distinction, from a small luxury without waivers, which are perceived in interior design. For sure will be a success and will be marketed as early as September in Anglo also, in this case with Chrysler.
The most eagerly awaited, one that arouses the most interest and turns the most passionate discussions is the new Lancia Thema. The new Chrysler 300C is beautiful, stylistically suited to a rebranded Lancia Thema's name is evocative, the engines finally Pentastar wide with 3.6 petrol and 292 hp and the new 3-liter V6 turbo-diesel produced by the Italian VM, then there will be and four-wheel drive hybrid version.
The fact that the Thema could also be equipped with the basic version (190 hp) of the new turbodiesel is a mystery of marketing in the sense that already the choice of the step from 224 hp will be used by "tedescofili" to emphasize that the new engine of the Lancia flagship is less powerful of the three-liter Mercedes, Audi and BMW (all around 250 hp).
Best hp in a more - as they know the German manufacturers that are chasing each other to get into this before - one less, especially since the VM has been designed from the outset for the 250 hp: self-harm? Neither is there a version planned for the Thema Station Wagon, and this remains a mystery considering that just the luck of the previous European 300C was due almost entirely to the variant "family." Third move: Spear Grand Voyager.
In this case the "rebadging" has preserved the name of origin and the large MPV - not beautiful, but among the most successful and luxurious - remains exactly as it was Chrysler. I left for last the discourse of the "concept" Flavia, sedan and convertible, because that's what leaves me most perplexed.
What sense has the glorious name Flavia bother to cover the segment of medium to large with the old car and end his career as the C200, I really can not understand it. At the end of 2012 the new generation will be born, based on Fiat flexible platform designed to debut on the Alfa Romeo Giulia, on the compact hatchback Dodge on future Delta and many other products of the group.
So why not wait until 2013 and now trying to cover up with a product not too exciting segment of the averages? The official announcement mentions the reactions of the public to decide on the market, which could be achieved in six months. You do not, think again! I remain doubtful about the success of the operation and believes that business would be better to postpone the return of the new generation of Flavia C200.
How to evaluate then the new life of Lance merged with Chrysler? Realistically it is a beautiful operation, the only one that can allow the Lancia brand presence in Europe. The rush meant that by the time the identity between Chrysler and Lancia is almost total, but Marchionne hinted at a greater personalization of future generations of products launched by Chrysler.
I hope it is and appreciate the miracle of giving in a very short time a mark of a complete range that not even imagined. This is inevitable, except Flavia "virtual" that if he were born young and die without regrets, but you can certainly do better. I would avoid at least burn the legendary logo of HF, as some have speculated, for a version of pepper Flavia Cabriolet, would be an unforgivable mistake that many fans of "Deltone" does not deserve.
In a few days we will be in Geneva, breathe the "stench" of the new Lancia models, we will hear public comments and pulled up a few words and Olivier Francois Luca Napolitano and Lancia near future we will have some better idea.
- Lancia Brings Chryslers to Geneva (15/02/2011)
- All-New Lancia Ypsilon to debut in Geneva (15/02/2011)
- "Rebadging 101: Lancia Launches Chrysler-Built Thema, Flavia and Grand Voyager" and related posts (15/02/2011)
- Lancia Stratos to cost around $540,000 to $734,000 (14/02/2011)
- Lancia brings rebadged Chrysler models to join facelifted Delta in Geneva (14/02/2011)
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