Monday, February 21, 2011

Lexus 200h CT: a curious campaign

A scientist is unlikely, but beautiful airhead assistant, and potentially revolutionary invention, the Minimizer, but only combines trouble. Until the time when, by chance, its radius rimpicciolitore hits a Lexus LS 600h, creating the new CT 200h, the first full hybrid premium compact in the world, as defined by the Japanese.

Here, in four videos, Minimizer Story, the curious campaign that Lexus has developed to promote his last bet.

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