Saturday, February 12, 2011

People of Italian sailors ... with GPS

That Italians were a people of navigators is well known, but today we know with certainty the figures, and confirms a survey conducted last year by NAVTEQ in 13 countries (Italy, Australia, Brazil, China, France, Germany, India, Indonesia, Mexico, Poland, United Kingdom, Russia and the U.S.). The study aimed to understand the level of expertise achieved by users with navigation systems such as those installed in cars, those integrated into laptops or smartphones.

According to the surveys, the level of "confidence" achieved in the use of these tools has increased compared to 2009, although the trend of growth has declined compared to the trends of recent years ever recorded by a study released by NAVTEQ. Particularly high level of experience of consumers in some countries comeItalia, Germany and France, where the figure of those who claimed to have experience with GPS navigation almost 60%, just a few percentage points more than in Australia and the USA, which amounted respectively to 53% and 46%, while a little late, but always in Russia, where the percentage drops to 40%.

Data on growth in so-called emerging countries, with peaks variables ranging from 56% to 35% of China in Indonesia, reaching 17% in India, which remains a market with great potential. Also note that in these countries is the most common navigation via smartphone or other mobile devices than is the case, for example, in Europe, where the satellite navigation market, it was first claimed by the car or portable navigation systems, then open only at a later time to telephone device.

Relevant data that is testimony to the Italian habit of using mobile phones and smartphones for the use of digital maps, which with a peak of 30% unable to overcome Australia, subject to 27%, and the U.S., where it gets 26%. Motorists use our own cell phone for navigation obviously like it, but most systems currently used are still those that are installed into the car, now used on virtually every model of the standard equipment or as options to be ordered at extra cost.

In Italy the proportion of respondents who say they use "regular" (ie at least once or twice a week) of the integrated in-car navigation is 59%, clean off those who use portable navigation / PND (39%) or smartphone (31%).

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