Thursday, February 17, 2011

Spot Nissan Juke: Challenge of the models

Women and motors, a combination that is often found in the speeches at the bar with friends as well as the cinema or on television, often used for promotional campaigns linked to the launch of new models, where the beauty of round strives with enthusiasm to drive or carried away as a mere passenger, with results that are derived from behaviors which are not always in tune with the Highway Code.

However, to dispel the stereotypes we thought Nissan with the advertising campaign of the new Juke, which insists once again on the combination of women-engine, but does so from a point of view as unlikely as "innovative" and funny. The creative team that turned the Japanese group has seen fit to compare the Nissan Juke with Amber, a sexy blond model that will have to see if the car in four direct challenges that highlight the qualities of each, decreeing each time a winner.

The formidable evidence that the two "models" (as in the spot is called the Juke) will undergo a challenge in the final corner with a classic start acceleration test in which, by taking firm, you will see who among the Japanese car the beautiful blonde and cut it to the finish line first.

To find out who wins should watch the video, but it is sure to see in action the "loser" of the first challenge is still a great watch. The second test is to agility. Juke and Amber face off in a slalom between the poles that will emerge between those two "models" is more agile. The high center of gravity of the crossover against its athletic footwear of the blonde: the challenge is tough, even in this case is certainly spectacular.

The next step is to test the most exciting of the four, try to understand what the two beauties qualetra makes the heart beat more of the boys, complete with electrodes attached to the body. The test consists in allowing volunteers to admire the curves of Amber and those of the Juke, and instrumentation will monitor which of the two views is more exciting and able to speed up the heartbeat.

The answer is clear and unambiguous and without prejudging the outcome, it seems more justifiable to say that this time could be totally disagree than reported by the instrument. The challenge then is closed with the last test, on the aerodynamics. This is basically to understand the aerodynamic efficiency of the two "bodies" just as is done in a wind tunnel in an attempt to determine who has the right curves in the right place.

One answer would be to tell the truth without disturbing the natural spontaneous, but who thought up the spot has seen fit to establish the science who is in possession of the most successful lines. The comparative advertising of Nissan Juke end with a single, undisputed winner. As always, doubts remain over test results, paving the way for the claims of those who judged winning now one now another competitor.

Probably the result would be a fairer bell'ex tie, but the Nissan obviously think differently.

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