Wednesday, March 9, 2011

Aston Martin Lagonda revival of the new confirmation

Ulrich Bez, Aston Martin number one, confirmed once again that the transaction is intended to revive the Lagonda brand noble, you will make. Lagonda "you will stand on one leg," said Bez, leaving to understand that the range of the brand does not include a single model. Aston Martin is currently seeking financial support for the finalization of the project and an industrial partner capable of providing platform, engines and transmissions.

"Daimler has spent nearly one billion euro boost for Maybach. We can revive Lagonda with a small fraction of this amount, "he assured Bez. The reference to Mercedes is not random: confirming the rumors for years that you tell the CEO of Aston said that a bond with the star is a "good idea".

For those who do not know, the prototype Lagonda SUV presented at the 2008 Paris Motor Show, was based-as it happens ... - on the platform of the Mercedes GL. The possible deal with Mercedes, as we anticipated on several occasions, could also have consequences for Maybach itself: not at all an unrealistic scenario, it would be to develop the Aston Martin Maybach models of the future.

In any case, it seems that the first product of the revived Lagonda will be a big SUV with the new rich of Russia and China in its trade viewfinder. "Aston Martin is present in 35 countries, but many of these there are serious limits to driving a super sports car. In Russia, for example, there is a strong demand for cars able to deal with difficult roads and harsh winters, "said Janette Green, director of brand communications in the house.

According to Ulrich Bez, the Lagonda will range between 100,000 and 300,000 pounds, respectively, the equivalent of about 115,000 and € 350,000 at current exchange rates. It makes sense to propose a super-luxury SUV presumably be able to tap the € 200,000? Probably yes, since according to reports, Bentley was also studying a project like this.

Neither the manager nor Bez design Marek Reichmann will be amazed by the reactions are so "chilly" experienced by the prototype in Paris: "That reaction was a car made to provoke debate and understand people's reactions to the rebirth of a brand like Lagonda. Nobody said it Lagonda has no reason to exist, if anything has been said that a Lagonda will not have that look, "said Reichmann.

The range will remain separate from the Lagonda Aston: the first will mark its models, Aston will maintain its own offer. Reichmann very clear indications to this effect: "A Lagonda has four doors, four seats and is made to travel, even on rough terrain, and this is also proposing four-wheel drive.

Aston Martin was born to be driven and that's it. " Finally, Ulrich Bez has confirmed that Aston will also propose a variant of the small electric Cygnet, of course, based on iQ EV and destined to debut in 2012.

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