Tuesday, March 8, 2011

The Fiat 500 "American" conquest of Mexico

In the Mexican market via the marketing of the new Fiat 500 produced in the South American country, replacing the model from Europe. The launch of the car is a symbol of the Lingotto that occurred in the Chrysler located in Toluca, capital of the state of Mexico, in the presence of the Head of State, the Ad Felipe Calderon and Sergio Marchionne, Fiat and Chrysler.

The ceremony was also attended by the Italian ambassador in Mexico, Roberto Spinelli. "An important milestone because it reaffirms the commitment of Chrysler in Mexico, dating back to 1938," Marchionne said, remembering how "small" Fiat will sell the house for several years in that country and now we pass "from a car imported from Europe to one built on the territory.

" The transaction involves the investment of $ 500 million, which will go to Mexican firms industries sector to produce 100,000 units a year. Also announced the arrival, from the end of 2012, the electric version of the 500, for an investment worth 150 million dollars. Another 500 million dollars will go instead to the production by mid-2010 (June-July) of the models of Alfa Romeo Mito, Juliette and 159.

For these models the establishment of reference is to Saltillo in the state of Cohauilla, in the north. Sergio Marchionne has called Mexico the land bridge between the NAFTA (free trade area in North America) and Latin America. "

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