Wednesday, March 23, 2011

Fiat in Brazil, one beats the Gol

Continue the heads up by Fiat and Volkswagen in Brazil. At stake is leadership of the sales defined in this emerging market, but in fact is already "emerged" a long time, since it is in the top five worldwide in the number of registrations. The latest news is that the One, the flagship product of Fiat in Brazil, which ousted the Golf for 24 years was in the lead cars preferred by Brazilians.

Of course, the difference is minimal given that in February it sold 21,470 units against 20,989 in the VW. The One, now sold only in this market, is produced in the plant in Betim, in the central and southern Brazil. In May, The new version, which has now met the favor of customers. Fiat regained the lead in the first 15 days of March, after losing it in February: the data Fenabrave - the association of all dealers in the country - show that the Lingotto has sold 33,457 cars and light commercial vehicles from reaching share of 23.5%, while Volkswagen sold 28,775 vehicles recorded a share of 20.21%.

Considering the period January 1 to March 15, Fiat maintains the lead with 140,924 units sold (22.32% share), up from 21.98% in the first two months while Volkswagen is a close second place with 137,682 units and a share of 21.81%, down from 22.27% in two months from January to February.

1 comment:

  1. the correct name of the car vw of Brazil is "GOL" and not ° GOLF

    ReplyDelete