Francois Olivier, CEO of Flip-Chrysler, spoke again of the Italian brand Lancia Thema and in an 'interview with a famous German magazine. The French to speak bluntly about the new flagship of the Italian: "Who will lead the new Thema understand to be the best of any segment E. Competition in Europe and America to Launch Chrysler will be to Audi, BMW and Lexus.
" A statement that says a lot of weight on the hope pinned on this product. Who knits his brow in the re-see the name next to the Launch of the major premium brand in Germany and Japan, Francois responds with an apparently impeccable logic: "If our cars are good quality, performance and great performance and tecnlogica plus they are less expensive than rivals, because customers should not be taken into account? "The problem remains the lack of differentiation of the car compared to 300C.
A key obviously painful for Francois that you leave to go to a questionable statement frankly: "The 300C is the best car we've done in America. And we would not have offered as Thema had they not had a look Italian. " Surely the product is valid, and this is not at issue. But treat it as an "Italian style" slightly destabilizes us.
We are sure that Francois has made this statement in very good faith. But looking at Ypsilon, or even the old Delta Thesis, it is difficult to find a continuity with the 300C in terms of design. Although it seems quite pleasant and successful. The more concrete the words spent on the new landscape that lies before the house after the Italian Fiat alliance with Chrysler, "This cooperation with the American brand will lead to additional volumes in Europe, thus giving new life to the Spear." The marriage between Italian and American manufacturers will bring a "viable models for Lancia and additional volumes for Chrysler in Europe." 
" A statement that says a lot of weight on the hope pinned on this product. Who knits his brow in the re-see the name next to the Launch of the major premium brand in Germany and Japan, Francois responds with an apparently impeccable logic: "If our cars are good quality, performance and great performance and tecnlogica plus they are less expensive than rivals, because customers should not be taken into account? "The problem remains the lack of differentiation of the car compared to 300C.
A key obviously painful for Francois that you leave to go to a questionable statement frankly: "The 300C is the best car we've done in America. And we would not have offered as Thema had they not had a look Italian. " Surely the product is valid, and this is not at issue. But treat it as an "Italian style" slightly destabilizes us.
We are sure that Francois has made this statement in very good faith. But looking at Ypsilon, or even the old Delta Thesis, it is difficult to find a continuity with the 300C in terms of design. Although it seems quite pleasant and successful. The more concrete the words spent on the new landscape that lies before the house after the Italian Fiat alliance with Chrysler, "This cooperation with the American brand will lead to additional volumes in Europe, thus giving new life to the Spear." The marriage between Italian and American manufacturers will bring a "viable models for Lancia and additional volumes for Chrysler in Europe."
- Video: Lancia Thema ad embraces Chrysler partnership, history (09/03/2011)
- Lancia Thema: The Chrysler 300 Studies Abroad (01/03/2011)
- Geneva 11' Preview: Chrysler 300 Gets Rebadged as the Lancia Thema (14/02/2011)
- Lancia brings rebadged Chrysler models to join facelifted Delta in Geneva (14/02/2011)
- "Rebadging 101: Lancia Launches Chrysler-Built Thema, Flavia and Grand Voyager" and related posts (15/02/2011)
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