The Ferrari has a new creative consultant: Lapo Elkann. Confirmation of the new adventure that Lapo was launched by his own admission came during the Geneva Motor Show, where he was seen running near the stand dedicated to the Horse, by taking part in the official presentation of the Ferrari FF. Lapo Elkann's role will be to work with the Ferrari Styling Centre for the study of new aesthetic of the cars from Maranello, working in contact with the team of Flavio Manzoni in the construction of the interior and exterior of the various models.
This is in some ways a role similar to what was done some years ago, the Fiat, where the young man he worked for a few years of promoting the brand in Turin, working at first appearance of the communications and marketing and even creating a line of fashion accessories inspired by the values that the Fiat brand makes its own, however achieving a good success.
The creativity and passion for fashion and everything revolves around Lapo Elkann will now be transferred to Modena sports, trying to match the changing trends and tastes of the audience with Ferrari tradition, the tenets of which, to date, have made this mark a true legend known around the world. 
This is in some ways a role similar to what was done some years ago, the Fiat, where the young man he worked for a few years of promoting the brand in Turin, working at first appearance of the communications and marketing and even creating a line of fashion accessories inspired by the values that the Fiat brand makes its own, however achieving a good success.
The creativity and passion for fashion and everything revolves around Lapo Elkann will now be transferred to Modena sports, trying to match the changing trends and tastes of the audience with Ferrari tradition, the tenets of which, to date, have made this mark a true legend known around the world.
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