About two years ago SsangYong has tried hard to land on the North American market: its business strategy, not fully defined, however, has pushed the U.S. branch of the South Korean home to a gradual process of insolvency and closure caused problems with the guarantees of the vehicles . Now that the company is under Mahindra & Mahindra, the situation seems to be much more stable and there is again a willingness to return to the U.S.
in 24/36 months, 5 years maximum. During the Geneva Motor Show, Yoo Lee, Chairman of Ssangyong, said that the American is an inevitable step to reach the target of doubling sales by 2014, from 120,000 today to 240,000 units. Meeting this objective is also provided for the opening of a new production line in South Korea
in 24/36 months, 5 years maximum. During the Geneva Motor Show, Yoo Lee, Chairman of Ssangyong, said that the American is an inevitable step to reach the target of doubling sales by 2014, from 120,000 today to 240,000 units. Meeting this objective is also provided for the opening of a new production line in South Korea
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