Tuesday, April 26, 2011

Ferrari in China a driving course for new offspring

China's car culture is still in its infancy and there is nothing more dangerous than to give racing cars in the hands of those who are not able to lead them to safety. So Ferrari, pointing increasingly to the market for newly rich Chinese, organizes courses for your specific driving high performance cars.

The course is aimed at the novice, as for the young Chinese offspring is not unusual to receive as a gift for 18 years is a brand new Ferrari. Thanks also to those that we Europeans seem to excesses, China could soon become the second largest market worldwide for the Prancing Horse, surpassing Germany and reaching behind the United States.

The numbers speak to a real boom in sales from 300 units in 2009 to 500 in 2010. "Many business people who have passed the fifty decide it's time to celebrate their success by buying a car of the horse which, perhaps, want to learn the secrets through a driving course ad hoc" he said. "And the amazing thing is that there is a second-hand market, a sign that you buy a copy as you will automatically become collectors." In the rest of the world, however, a Ferrari driver on the market puts the jewel on average 3 years after purchase.

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