Friday, April 8, 2011

Fiat 500: the U.S. boom of requests

The Fiat 500 has landed only a few days in the U.S., but is already making record sales way above forecasts, a sign that the "Cinquino, a symbol of Italian automotive, and also much like the other side of ' Atlantic. According to the first data arriving in dealerships by 64 in the Italian city car is affordable, the demand has been strong since the early hours, with a very high number of bookings, requests for road tests and information that make sense how high the 'interest in the car, whose stock in the yards are sold out in almost all American retailers.

Praise for the small 500 came even from the press, with The New York Times Sunday edition that has fewer than 3 pages devoted to debut on the market for compact Turin, emphasizing the technical skills and equipment, in addition to an image " fashion "that is so clearly willing to American motorists.

In short, despite the extremely small forms (by the standards they are used overseas), the Fiat 500 is getting great media attention that is reflecting in welcoming the audience, an audience composed largely, according to the first confirmation of the dealers, by Americans and not, as you might guess, from a small Italian-Americans interested in keeping ties with their culture through the purchase of a model characterized by a strong Italian DNA.

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