After the abortive experience of recent years, Fiat, he tries again in Shanghai and has concrete plans to conquer China. In the first line is 500, after having seduced Europe and North America, will return to the Lingotto a more modern and fresh even on the market of the Yellow River, to level the field for new models designed specifically for the local market.
The China operation will match the strategy to penetrate the U.S.: For admission to the Sistine, International Operations Director of Fiat, "the value of 500 on the Chinese market at this time is mainly to brand positioning, to introduce the Fiat brand and values Italian style. " Since 2012 instead reach more profitable products, from which they expect large numbers.
Why the Group intends to "play a significant role, long term and set up a profitable business.." The 500 presented today at the Shanghai Motor Show does not add novelty to the American version, so it is equipped with the 1.4 MultiAir 102 hp and automatic transmission. The cars will be imported directly from America, allowing it to saturate the capacity of the plant in Toluca Mexico, also contain production costs and allowing you to make the first deliveries of the Chinese market as early as September.
From this model Fiat does not expect large volumes, it projected sales would be estimated at 5 000 units per year. In 2012 follow suit two or three new models specifically designed for China and assembled on site in a new plant built with the GAC Ghuanzhou partner. Should be the first to debut an original Fiat sedan segment C three volumes, which will grow on the platform of Juliet, with the aim to sell 140 thousand each year.
Unknown plans for the expansion of the range in subsequent years. But the common denominator will be fresh in style and technology, to prevent the failure of the undertone products launched in recent years by the Italian group in partnership with Nanjing, which is separated from in 2007.
The Chinese market has grown exponentially and now tends to slow its ascent, while the taste of Chinese cars is becoming more refined and demanding, and is no longer sufficient to allocate the old People's Republic of discarded products from European lines. Sistino promises "products and latest technologies," confident that "the question here continues to expand at rates unimaginable for us Europeans, and therefore remains one of the most attractive and promising markets in the world." But there are still unknowns on the company more difficult, almost from scratch to develop a sales network able to reach any potential customer in the most populous nation in the world.
To date, the Fiat group has 44 outlets, designed to meet the fifty by the end of the year, then doubled in 2012. But no doubt recall the fertile ground left to the competition will not be easy. 
The China operation will match the strategy to penetrate the U.S.: For admission to the Sistine, International Operations Director of Fiat, "the value of 500 on the Chinese market at this time is mainly to brand positioning, to introduce the Fiat brand and values Italian style. " Since 2012 instead reach more profitable products, from which they expect large numbers.
Why the Group intends to "play a significant role, long term and set up a profitable business.." The 500 presented today at the Shanghai Motor Show does not add novelty to the American version, so it is equipped with the 1.4 MultiAir 102 hp and automatic transmission. The cars will be imported directly from America, allowing it to saturate the capacity of the plant in Toluca Mexico, also contain production costs and allowing you to make the first deliveries of the Chinese market as early as September.
From this model Fiat does not expect large volumes, it projected sales would be estimated at 5 000 units per year. In 2012 follow suit two or three new models specifically designed for China and assembled on site in a new plant built with the GAC Ghuanzhou partner. Should be the first to debut an original Fiat sedan segment C three volumes, which will grow on the platform of Juliet, with the aim to sell 140 thousand each year.
Unknown plans for the expansion of the range in subsequent years. But the common denominator will be fresh in style and technology, to prevent the failure of the undertone products launched in recent years by the Italian group in partnership with Nanjing, which is separated from in 2007.
The Chinese market has grown exponentially and now tends to slow its ascent, while the taste of Chinese cars is becoming more refined and demanding, and is no longer sufficient to allocate the old People's Republic of discarded products from European lines. Sistino promises "products and latest technologies," confident that "the question here continues to expand at rates unimaginable for us Europeans, and therefore remains one of the most attractive and promising markets in the world." But there are still unknowns on the company more difficult, almost from scratch to develop a sales network able to reach any potential customer in the most populous nation in the world.
To date, the Fiat group has 44 outlets, designed to meet the fifty by the end of the year, then doubled in 2012. But no doubt recall the fertile ground left to the competition will not be easy.
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