Ford accompanied the introduction of the new focus on tomorrow's Saturday with a marketing campaign on German television. Supported by actress Bonnie Hunt, host of Nazan Eckes and the TV chef Steffen Henssler, the Cologne-based automobile manufacturer invites you to unusual test drives in the new Focus, the Ford Focus Challenge 'a,.
In 30-second TV Game trailers Ford calls the viewers to apply for one of the three test runs, including film production. The winners will receive trips to the new Focus, and each one of the celebrities exceptional in one place. For the locations were next to the Cologne / Bonn airport, the scene of the Babelsberg Film Park in the vicinity of Berlin and the wall of the James Bond film "Golden Eye" is selected known Contra Dam in Switzerland.
Produced at two-minute short films these trips will be following the action also visible on television. Accompanies the Ford Focus Challenge is supported by numerous online and social media appearances. Design and implementation of the whole campaign comes from the Ford Blue team, a composite of the agencies Ogilvy Brand Center (Dusseldorf), Imagination (Cologne), Hill & Knowlton (Frankfurt), Mindshare (Dusseldorf) and Wunderman (Cologne).
The action, for which motorists at www. rtl. de can apply by the end of April, is part of a global advertising campaign, in which, in addition to print and online presence in over 50 different TV ads, the innovative technologies of the third generation of the Focus introduced. Of these, on German television since 28 March 2011 eleven o'clock to see spots. 
In 30-second TV Game trailers Ford calls the viewers to apply for one of the three test runs, including film production. The winners will receive trips to the new Focus, and each one of the celebrities exceptional in one place. For the locations were next to the Cologne / Bonn airport, the scene of the Babelsberg Film Park in the vicinity of Berlin and the wall of the James Bond film "Golden Eye" is selected known Contra Dam in Switzerland.
Produced at two-minute short films these trips will be following the action also visible on television. Accompanies the Ford Focus Challenge is supported by numerous online and social media appearances. Design and implementation of the whole campaign comes from the Ford Blue team, a composite of the agencies Ogilvy Brand Center (Dusseldorf), Imagination (Cologne), Hill & Knowlton (Frankfurt), Mindshare (Dusseldorf) and Wunderman (Cologne).
The action, for which motorists at www. rtl. de can apply by the end of April, is part of a global advertising campaign, in which, in addition to print and online presence in over 50 different TV ads, the innovative technologies of the third generation of the Focus introduced. Of these, on German television since 28 March 2011 eleven o'clock to see spots.
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