Friday, April 22, 2011

Jaguar XJ in the U.S., "Luxury Car of the Year"

For the "Luxury Car of the Year 2011" has now been named in the U.S., the Jaguar XJ. The prize was awarded by the jury of the International Car of the Year (ICOTY) competition. "In ICOTY is not about power and performance, but rather personality and passion," defined Courtney Caldwell editor in chief of Road & Travel Magazine, the core values of its competition.

Founded in 1996 by Courtney Caldwell, ICOTY Awards reward brands that take into account when designing and marketing their vehicles the lifestyle of potential target groups especially. The first time in 1997 as part of the Detroit Motor Show was the first prize awarded, which moved the emotional connection between car and the customer more in the Focus.

Father "of the price of a twelve-member jury consisting of renowned automotive journalists" To place a well-balanced opinion can has "put together.

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