After being brought forward by a mysterious teaser video, The Universe Volvo Concept was unveiled at the Shanghai Motor Show 2011, a stage not chosen at random from the Swedish House - owned by the China Geely Group - which sees the Asian market a ' important opportunity to revive the brand in the near future.
Behind the neo-classical style of the Volvo Universe lies the future of the flagship luxury manufacturer of Goteborg, conceived, designed and constructed to combine some of the more classic styles of the Volvo models with futuristic and cutting-edge solutions. These ingredients are mixed together in a harmonious way by a particular attention to detail to be very luxurious finishes that can make a worthy new flagship Scandinavian opponents of tougher competition in Europe and Japan, represented by the "usual" Audi A8, BMW 5 Series Mercedes S-Class, but also from Lexus LS, Infiniti M, Jaguar XJ.
Occurred during the presentation of the new prototype, the chairman and CEO of Volvo Car Corporation - Stefan Jacoby - told the audience that "The Universe Volvo Concept offers the world a preview of what people can expect from our next flagship segment premium ", but added:" The long-term strategy of Volvo Car Corporation is to be a true and successful global group, with products designed around the needs and lifestyle of our customers.
" From this statement it is not difficult to guess that the attack of the Volvo brand to the Chinese market has already started and the weapons used for this difficult conquest seem quite convincing. More than 5 meters long, well-camouflaged by the sleek and muscular, particularly as regards the back: aesthetically the Universe is immediately striking because of the sharp front is characterized by special headlamps that follow the typical design of the central grille, reminiscence of the classic Volvo style, enriched with original chrome concentric.
The side particularly sports, is very fluid, distinguished by the large wheel arches and the very high waistline. A further sporty touch is given by the rear doors - with handles hidden - which anticipate the very sloping rear window. The result of these stylistic choices give an overview that recalls very pleasant to the latest coupe-sedans made in recent years is the Mercedes CLS and by 'Audi A7.
The interior cozy and decidedly futuristic take many solutions show car that hardly meet the standard model. So much technology, however, was wisely placed in a context of luxury and style that stands out for its many precious materials such as the abundance of wood used to cover a large part of the dashboard and door panels, or the leather adorning the seats and numerous details.
The interior has been designed to comfortably accommodate four people who have access to as many seats each shaped and looking hard. The dashboard is dominated by a large sloping center console that houses a huge multimedia screen touch screen with a modern operating system can manage the many functions ranging from classic car navigation system, handsfree phone, the audio hi- fi and TV, automatic climate control, up to a few applications that can manage the internet connection and information systems control and security related directly to relief efforts, your dealer or the parent company.
Behind the three-spoke steering wheel, there is a second LCD screen can provide from the classic literature concerning the operation of the car, up to those on active and passive safety devices. The environment reflects the sophisticated rear passenger area and the technology front: of the two individual seats are in fact embedded in the third screen multimedia extension of the center console.
This further tablet PC allows you to control independently all the functions previously listed without disturbing front-seat passengers. Despite the many solutions show car, the draft of this new luxury flagship seems very real and the men of the Volvo quite determined to make it come true soon, although during his presentation on time no one is out of balance of a hypothetical debut on the market.
Jacoby's words, however, augur well, as the CEO of the Scandinavian manufacturer in recent months has repeatedly stated its intention to double the brand's sales by 2020 to reach 800.00 per share on the cars distributed each year. 
Behind the neo-classical style of the Volvo Universe lies the future of the flagship luxury manufacturer of Goteborg, conceived, designed and constructed to combine some of the more classic styles of the Volvo models with futuristic and cutting-edge solutions. These ingredients are mixed together in a harmonious way by a particular attention to detail to be very luxurious finishes that can make a worthy new flagship Scandinavian opponents of tougher competition in Europe and Japan, represented by the "usual" Audi A8, BMW 5 Series Mercedes S-Class, but also from Lexus LS, Infiniti M, Jaguar XJ.
Occurred during the presentation of the new prototype, the chairman and CEO of Volvo Car Corporation - Stefan Jacoby - told the audience that "The Universe Volvo Concept offers the world a preview of what people can expect from our next flagship segment premium ", but added:" The long-term strategy of Volvo Car Corporation is to be a true and successful global group, with products designed around the needs and lifestyle of our customers.
" From this statement it is not difficult to guess that the attack of the Volvo brand to the Chinese market has already started and the weapons used for this difficult conquest seem quite convincing. More than 5 meters long, well-camouflaged by the sleek and muscular, particularly as regards the back: aesthetically the Universe is immediately striking because of the sharp front is characterized by special headlamps that follow the typical design of the central grille, reminiscence of the classic Volvo style, enriched with original chrome concentric.
The side particularly sports, is very fluid, distinguished by the large wheel arches and the very high waistline. A further sporty touch is given by the rear doors - with handles hidden - which anticipate the very sloping rear window. The result of these stylistic choices give an overview that recalls very pleasant to the latest coupe-sedans made in recent years is the Mercedes CLS and by 'Audi A7.
The interior cozy and decidedly futuristic take many solutions show car that hardly meet the standard model. So much technology, however, was wisely placed in a context of luxury and style that stands out for its many precious materials such as the abundance of wood used to cover a large part of the dashboard and door panels, or the leather adorning the seats and numerous details.
The interior has been designed to comfortably accommodate four people who have access to as many seats each shaped and looking hard. The dashboard is dominated by a large sloping center console that houses a huge multimedia screen touch screen with a modern operating system can manage the many functions ranging from classic car navigation system, handsfree phone, the audio hi- fi and TV, automatic climate control, up to a few applications that can manage the internet connection and information systems control and security related directly to relief efforts, your dealer or the parent company.
Behind the three-spoke steering wheel, there is a second LCD screen can provide from the classic literature concerning the operation of the car, up to those on active and passive safety devices. The environment reflects the sophisticated rear passenger area and the technology front: of the two individual seats are in fact embedded in the third screen multimedia extension of the center console.
This further tablet PC allows you to control independently all the functions previously listed without disturbing front-seat passengers. Despite the many solutions show car, the draft of this new luxury flagship seems very real and the men of the Volvo quite determined to make it come true soon, although during his presentation on time no one is out of balance of a hypothetical debut on the market.
Jacoby's words, however, augur well, as the CEO of the Scandinavian manufacturer in recent months has repeatedly stated its intention to double the brand's sales by 2020 to reach 800.00 per share on the cars distributed each year.
- Volvo Concept Universe previews next range-topping sedan from Sweden (19/04/2011)
- Video: Volvo teases Concept Universe for Shanghai (15/04/2011)
- Volvo Concept Universe presented at Shanghai (19/04/2011)
- Volvo Concept Universe interprets next luxury Volvo sedan (19/04/2011)
- Shanghai Auto Show cranks up amid worries over supply-chain shortages (19/04/2011)
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