Wednesday, April 20, 2011

Volvo Universe Concept, the official video

At the Shanghai Motor Show 2011, the Volvo Concept Universe is one of the most interesting attractions for the stand of the Swedish company owned by Geely. The concept in fact foreshadows the future flagship of the group and will likely be critical to the ultimate revival of Volvo after struggling Ford had in the last part of the era and the chairman and CEO of Volvo Car Corporation, Stefan Jacoby, said it clearly talking the press: "The Universe Volvo Concept offers the world a preview of what people can expect from our next flagship of the premium segment." Thus, in order to better understand the attention to detail and the great care that is behind the realization of this concept, Volvo has released two videos that show various stages of planning, with an eye for design, chosen by the designers of the House Swedish drawing by some models of the past but by rearranging the lines to fit the tastes of the public today.

The DNA of the Volvo Scandinavian Universe Concept is focused on the concept of luxury, as explained by the designers interviewed in one of two movies. The car was built in six weeks, six weeks of work that are enclosed in a movie 45 seconds, with the Universe Concept which, starting from the frame, literally takes shape under the eye of the viewer to reach the final appearance admired the Exhibition of China.

The time for the landing in mass production have not been released by Volvo, but what is clear is that the intention of the group is to bring the Universe on the road in a relatively short time.

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