Lexus still sent to the ambitious project that will take until 2013 to be the first full hybrid premium brand in Italy, notwithstanding the difficulties encountered in recent times in our country that have seriously affected the automotive industry and the consequences of the terrible earthquake in Japan .
The recent debut of our market CT Lexus 200h, the first hybrid luxury in its segment, is substantially strengthens the privileged position of the Japanese group that aims to sell 1,700 units by 2011. Massimo Gargano, managing director of Toyota Motor Italy, is convinced that the Lexus brand in 2013 to become the first brand in Italy to offer a full range of luxury vehicles equipped with hybrid drive only.
Already this year 90% of Lexus models distributed in Italy take advantage of this environmentally friendly technology, because the only model not to have a hybrid engine is the Lexus IS, now close to retirement. The secret of this success to be found in the ingredients that make up the models of Nissan, such as the elegance of the design (much improved in recent years), technological innovation, attention to detail and exclusive services offered by the manufacturer.
All these qualities are also found in the compact sports CT 200h, able to pick up in no time more than 600 orders, thus meeting the many customer requests, waiting now for a long time a car with these features. In fact, as shown by the analysis carried out by the buyers Gargano, the Lexus has hit its target by attracting other brands - mostly Germans - of customers younger than 45 years and who pay the car in cash.
The arrival of the compact hybrid Japanese brought a breath of fresh air in the market thanks to its luxurious finish and sophisticated technological features represented by the 1.8 liter VVTi petrol engine combined with electric motor, capable of emitting a total output of 136 hp translate into a top speed of 180 km / h acceleration from 0 to 100 km / h in 10.2 seconds.
What is most surprising, however, are the extremely low consumption reported by the House of 3.8 litres/100km, while emissions of 87 g / km making it the most environmentally friendly hybrid car on the market. This amazing result was achieved thanks to the advanced hybrid technology developed by the Toyota Group - the industry leader with over 3 million vehicles produced - but also thanks to a massive use of devices and materials designed for maximum energy efficiency, all offered to a highly competitive price ranging from 29,000 to 35,000 € depending on the version. 
The recent debut of our market CT Lexus 200h, the first hybrid luxury in its segment, is substantially strengthens the privileged position of the Japanese group that aims to sell 1,700 units by 2011. Massimo Gargano, managing director of Toyota Motor Italy, is convinced that the Lexus brand in 2013 to become the first brand in Italy to offer a full range of luxury vehicles equipped with hybrid drive only.
Already this year 90% of Lexus models distributed in Italy take advantage of this environmentally friendly technology, because the only model not to have a hybrid engine is the Lexus IS, now close to retirement. The secret of this success to be found in the ingredients that make up the models of Nissan, such as the elegance of the design (much improved in recent years), technological innovation, attention to detail and exclusive services offered by the manufacturer.
All these qualities are also found in the compact sports CT 200h, able to pick up in no time more than 600 orders, thus meeting the many customer requests, waiting now for a long time a car with these features. In fact, as shown by the analysis carried out by the buyers Gargano, the Lexus has hit its target by attracting other brands - mostly Germans - of customers younger than 45 years and who pay the car in cash.
The arrival of the compact hybrid Japanese brought a breath of fresh air in the market thanks to its luxurious finish and sophisticated technological features represented by the 1.8 liter VVTi petrol engine combined with electric motor, capable of emitting a total output of 136 hp translate into a top speed of 180 km / h acceleration from 0 to 100 km / h in 10.2 seconds.
What is most surprising, however, are the extremely low consumption reported by the House of 3.8 litres/100km, while emissions of 87 g / km making it the most environmentally friendly hybrid car on the market. This amazing result was achieved thanks to the advanced hybrid technology developed by the Toyota Group - the industry leader with over 3 million vehicles produced - but also thanks to a massive use of devices and materials designed for maximum energy efficiency, all offered to a highly competitive price ranging from 29,000 to 35,000 € depending on the version.
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