No, unfortunately we have seen it live. But after a full day spent in Turin, in the virtual room of the Centro Stile Fiat, the new Lancia Ypsilon 5-door has no more secrets. Well, almost. We were, in fact, one of the lucky chosen ones who were able to attend a "presentation-workshop" organized by Lancia to unveil the all-new flagship expected before the grand debut at the Geneva 2011.
It was an interesting backstage during which they were well illustrated birth, development, business objectives and communication strategies of the Ypsilon 5 door. The latest Lancia created entirely in Turin. They have made their contributions Maurizio Spagnuolo (digital marketing manager of the Fiat Group Automobiles), Rino Drogo (Lancia communications director), Claudio Nervi (Lancia product manager), Alberto Dilillo (responsible for the Lancia Style Centre) and Scarlett Guasco (responsible for the color & material Style Centre).
Everyone said "his" Ypsilon. From the mission that the new car will take at the Chrysler Group ("Sold as Lancia in Europe, England included, even as the Chrysler side of the Ocean," said Spagnuolo), and 25 years of its history ( 'It's always been a car marked with a strong personality, "as explained by drugs).
Nervi has penetrated through the maze instead of the more commercial, before outlining the nature of the Ypsilon 5-door that will be "Launch of the new Ambassador for a new positioning of the product linked to values such as style, attitude and substance," said the manager. Ypsilon 5-door car is more "adult", different, unisex, which will report to an audience of men and women between 30 and 45 years old (and young couples with children), level of socio-cultural medium-high, attracted elegance, technology and performance.
Among the main competitors will be Toyota Yaris, Ford Fiesta and Citroen C3. But from these, the Ypsilon differs significantly because it is a highly emotional car, even though "By the time - said Nervi - we would like to embrace aspects of practicality and innovation." The small Lancia should stand out for its peculiarity that respond to the concept of "comfort and easy driving," from the pavilion, which reduces acoustic noise by 2 decibels inside, the Magic Parking (valet parking for the semi-automatic system that requires only 80 cm beyond the length of the car), from Smart to change DFN2 Fuell (the fuel tank cap has given way to a mechanical system that is activated by the insertion of the pump).
After the commercial launch, which will take place from June, Ypsilon 5-door will join the previous three-door that seems to "pull" a lot still on the market. At full speed, then in 2012, the 5-door should remain at about 100 thousand units per year. After a binge of rendering projected onto the big screen of the virtual room, Alberto Dilillo retraced the steps that have led to the final version.
846 The project began in late 2006. The group of young designers of the Centro Stile has pulled the first lines on the sketches. Then the long aging process, the choice of definitive style, the construction of models. Many years have passed, but the project also suffered a stop at the hands of top Fiat given the crisis coming, it was thought to delay the launch of the car that would otherwise have happened at the worst, sending flowers to the winds of € spent design.
The new Ypsilon 5-door personality to sell, although some details in the style "extreme" takes precedence over practicality. "But there is a car rationalist - said the head of Centro Stile - and to realize we were inspired by two models, Lancia, a past and a present: they are the Ardea and the new Delta." The first recognize the shape and cut of the front cover (almost separated from the car, even a little 'style Chrysler PT Cruiser ...), while the second is a sort of family feeling in the nose (and groups calendar optical) and in the rear, definitely the most successful.
Care in choice of finishes and quality materials are the strengths for the interior, "whose colors - said Ross Guasco - have strong appeal to the fashion." Among the details that we were not convinced - but we must wait to see it live to judge objectively - there are no rear doors. Here the design is very invasive: the handles "invisible" seem a bit 'too high (uncomfortable for adults and even more so for children who do not get it) and the excessive cutting of windows creates a claustrophobic in the rear of 'cockpit.
Here too, children have the worse it seems, in fact, that they will enjoy a great view. Well, now we just have to see and touch live on the road and try to understand its real potential. Oh, we talked a lot about "affordable luxury", but no one has revealed the price. The range, remember, is composed of two petrol engines (1.2 8V 69 bhp and 900 Twin 85 hp, the latter also with semi-automatic gearbox DFN), a turbodiesel (1.3 Multijet II 95 hp) and a bi -fuel (1.2 8V petrol and LPG). 
It was an interesting backstage during which they were well illustrated birth, development, business objectives and communication strategies of the Ypsilon 5 door. The latest Lancia created entirely in Turin. They have made their contributions Maurizio Spagnuolo (digital marketing manager of the Fiat Group Automobiles), Rino Drogo (Lancia communications director), Claudio Nervi (Lancia product manager), Alberto Dilillo (responsible for the Lancia Style Centre) and Scarlett Guasco (responsible for the color & material Style Centre).
Everyone said "his" Ypsilon. From the mission that the new car will take at the Chrysler Group ("Sold as Lancia in Europe, England included, even as the Chrysler side of the Ocean," said Spagnuolo), and 25 years of its history ( 'It's always been a car marked with a strong personality, "as explained by drugs).
Nervi has penetrated through the maze instead of the more commercial, before outlining the nature of the Ypsilon 5-door that will be "Launch of the new Ambassador for a new positioning of the product linked to values such as style, attitude and substance," said the manager. Ypsilon 5-door car is more "adult", different, unisex, which will report to an audience of men and women between 30 and 45 years old (and young couples with children), level of socio-cultural medium-high, attracted elegance, technology and performance.
Among the main competitors will be Toyota Yaris, Ford Fiesta and Citroen C3. But from these, the Ypsilon differs significantly because it is a highly emotional car, even though "By the time - said Nervi - we would like to embrace aspects of practicality and innovation." The small Lancia should stand out for its peculiarity that respond to the concept of "comfort and easy driving," from the pavilion, which reduces acoustic noise by 2 decibels inside, the Magic Parking (valet parking for the semi-automatic system that requires only 80 cm beyond the length of the car), from Smart to change DFN2 Fuell (the fuel tank cap has given way to a mechanical system that is activated by the insertion of the pump).
After the commercial launch, which will take place from June, Ypsilon 5-door will join the previous three-door that seems to "pull" a lot still on the market. At full speed, then in 2012, the 5-door should remain at about 100 thousand units per year. After a binge of rendering projected onto the big screen of the virtual room, Alberto Dilillo retraced the steps that have led to the final version.
846 The project began in late 2006. The group of young designers of the Centro Stile has pulled the first lines on the sketches. Then the long aging process, the choice of definitive style, the construction of models. Many years have passed, but the project also suffered a stop at the hands of top Fiat given the crisis coming, it was thought to delay the launch of the car that would otherwise have happened at the worst, sending flowers to the winds of € spent design.
The new Ypsilon 5-door personality to sell, although some details in the style "extreme" takes precedence over practicality. "But there is a car rationalist - said the head of Centro Stile - and to realize we were inspired by two models, Lancia, a past and a present: they are the Ardea and the new Delta." The first recognize the shape and cut of the front cover (almost separated from the car, even a little 'style Chrysler PT Cruiser ...), while the second is a sort of family feeling in the nose (and groups calendar optical) and in the rear, definitely the most successful.
Care in choice of finishes and quality materials are the strengths for the interior, "whose colors - said Ross Guasco - have strong appeal to the fashion." Among the details that we were not convinced - but we must wait to see it live to judge objectively - there are no rear doors. Here the design is very invasive: the handles "invisible" seem a bit 'too high (uncomfortable for adults and even more so for children who do not get it) and the excessive cutting of windows creates a claustrophobic in the rear of 'cockpit.
Here too, children have the worse it seems, in fact, that they will enjoy a great view. Well, now we just have to see and touch live on the road and try to understand its real potential. Oh, we talked a lot about "affordable luxury", but no one has revealed the price. The range, remember, is composed of two petrol engines (1.2 8V 69 bhp and 900 Twin 85 hp, the latter also with semi-automatic gearbox DFN), a turbodiesel (1.3 Multijet II 95 hp) and a bi -fuel (1.2 8V petrol and LPG).
- All-New Lancia Ypsilon to debut in Geneva (15/02/2011)
- New Lancia Ypsilon heads to the UK... (14/02/2011)
- Lancia launches all-new Ypsilon premium hatch ahead of Geneva debut (14/02/2011)
- Lancia Brings Chryslers to Geneva (15/02/2011)
- Fiat 1.3-liter MultiJet diesel engine production exceeds 4M mark (16/02/2011)
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