The Fiat 500 seems to retrace the adventures of many Italians emigrated to the U.S. in the last century. Except that today this icon Made in Italy does not go to America to seek his fortune, but to conquer a new market. And at this point, after the flattering commercial debut of the 500 sedan, the Hall of New York in announcing the convertible version of Cinquino.
The new car will arrive in dealerships in the U.S. at cheap price does not own the copyright to $ 19,500. The debut is set in May, just in time to captivate all customers this summer you will want to distinguish traffic in American cities. "You have perceived that the 500 is not just a car but something special, an emblem of Italian style and how technology, especially as a passion," said Laura Soave, head of Fiat North America.
"Earlier this year we launched the car, starting from the areas that we considered most interesting: Los Angeles, New York, Washington, Chicago, and then Texas: Austin is the South Los Angeles, a very green city and our car, which can be equipped with Eco-Drive, is a virtuous example of efficiency with low consumption.
" But to convey a different image advertising is not enough. So Fiat aims to intrigue customers with real windows and "corner" theme in dealerships across the country. "We call them Studios - continues Laura Soave - why have a refined atmosphere in which to build the customized version, choosing between 500,000 different configurations.
We planned Fiat 130 Studios that will climb to 165 and beyond when it arrives, Alfa Romeo. " In the near future, the adventure of the Fiat 500 in the U.S. will become increasingly the form of an expedition in 2012 arrived to the 500 Abarth, ready to "bite" their clients with a stars and stripes plus cavalry, and an electric model, very polically Obama correct in America.
But if the U.S. is a strategic market, is not far behind China, where the Cinquino has just been presented in Shanghai and will be available this fall. In short, the Fiat 500 is once again the flagship of the Lingotto in the world. 
The new car will arrive in dealerships in the U.S. at cheap price does not own the copyright to $ 19,500. The debut is set in May, just in time to captivate all customers this summer you will want to distinguish traffic in American cities. "You have perceived that the 500 is not just a car but something special, an emblem of Italian style and how technology, especially as a passion," said Laura Soave, head of Fiat North America.
"Earlier this year we launched the car, starting from the areas that we considered most interesting: Los Angeles, New York, Washington, Chicago, and then Texas: Austin is the South Los Angeles, a very green city and our car, which can be equipped with Eco-Drive, is a virtuous example of efficiency with low consumption.
" But to convey a different image advertising is not enough. So Fiat aims to intrigue customers with real windows and "corner" theme in dealerships across the country. "We call them Studios - continues Laura Soave - why have a refined atmosphere in which to build the customized version, choosing between 500,000 different configurations.
We planned Fiat 130 Studios that will climb to 165 and beyond when it arrives, Alfa Romeo. " In the near future, the adventure of the Fiat 500 in the U.S. will become increasingly the form of an expedition in 2012 arrived to the 500 Abarth, ready to "bite" their clients with a stars and stripes plus cavalry, and an electric model, very polically Obama correct in America.
But if the U.S. is a strategic market, is not far behind China, where the Cinquino has just been presented in Shanghai and will be available this fall. In short, the Fiat 500 is once again the flagship of the Lingotto in the world.
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