It was the '80s when Lexus made a TV advertisement that starred in the new Lexus S400. At the flagship spot was shown in action on a dynamometer at full speed (over 230 km / h) while on his hood was placed a few glasses of champagne pyramid scheme. The aim was clearly to show how the work function of aging by the Japanese did so that the vibrations of the engine and the rolling of the wheels is not transmitted on the body, as the glasses were still perfectly in balance, without incurring any large vibrations.
So, after more than 20 years and with constant technological evolution, that spot may seem outdated, but it is not said, or at least you can not tell if making a rebuttal. To do so we thought a passionate owner of a modern Lexus LS460, which has seen fit to replicate the famous spot on the trunk of his sedan putting some wine glasses half filled with water (ask for it to be used in the famous and expensive champagne was actually a bit 'too much) and directly test the goodness of a Lexus today.
A more serious limitation of the experiment is rather the lack of wheels, which were present in the spot instead. However, as shown in the movie, the car can very well dampen the vibrations of 7 glasses places on the hood and let the engine rev to the limit, then move on to more difficult test, which sees well-placed precariously on top of a 9 glasses 'else.
This is the "litmus test" in the literal sense, but ... Here falls the ass, indeed, fall for the glasses. Inexperience of the investigator (a simple owner in his own backyard) peggioramenteo or actual quality of the product? The video has prompted outcry from a Lexus dealer to carry out the same experiment, this time investigators have used the exact number of glasses of the spot (15 instead of 9 reviews) and have also examined the behavior of champagne glasses on ' original Lexus S400 1989.
To find out what happened just watch the video below, but we anticipate that there have been surprises. For the satisfaction of Lexus, but also devised the advertising campaign in the 80s ...
So, after more than 20 years and with constant technological evolution, that spot may seem outdated, but it is not said, or at least you can not tell if making a rebuttal. To do so we thought a passionate owner of a modern Lexus LS460, which has seen fit to replicate the famous spot on the trunk of his sedan putting some wine glasses half filled with water (ask for it to be used in the famous and expensive champagne was actually a bit 'too much) and directly test the goodness of a Lexus today.
A more serious limitation of the experiment is rather the lack of wheels, which were present in the spot instead. However, as shown in the movie, the car can very well dampen the vibrations of 7 glasses places on the hood and let the engine rev to the limit, then move on to more difficult test, which sees well-placed precariously on top of a 9 glasses 'else.
This is the "litmus test" in the literal sense, but ... Here falls the ass, indeed, fall for the glasses. Inexperience of the investigator (a simple owner in his own backyard) peggioramenteo or actual quality of the product? The video has prompted outcry from a Lexus dealer to carry out the same experiment, this time investigators have used the exact number of glasses of the spot (15 instead of 9 reviews) and have also examined the behavior of champagne glasses on ' original Lexus S400 1989.
To find out what happened just watch the video below, but we anticipate that there have been surprises. For the satisfaction of Lexus, but also devised the advertising campaign in the 80s ...
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