Kia campaign hangover: The Picanto's going on

Kia is launching a major marketing campaign for the new Picanto, which is now on sale. "The Picanto is going on" under the title emphasizes the promotion of the changing character of the initial model. The second generation has a unique design and has "grown". In contrast to the more pragmatic predecessor to the successor to arouse emotions.

This stimulus is taking the advertising campaign. The introduction of the new small car in Europe is accompanied by the campaign (international title: "Small but Mighty"). In addition to the Picanto plays "Henry" a major role. He is a small but strong and clever cat. Its playfulness, curiosity, agility and personality are used to highlight the attributes of the new model.

Press Launch Kia Picanto: Small is beautiful

Kia has launched the second generation of its smallest, the Picanto presented. The A-segment model is completely different from its predecessor. The Picanto has become compared to the first generation of 2004 clearly adult. In addition, the little Korean many more values that can be seen. He is very small but powerful.

Prices start for the 1.0 five-door at 9390 €. First time, the Picanto is now in three-door (from 8990Euro) are offered. This body style is a sporty and responsive to the exact people who need (yet) have four doors. In Germany, the Picanto is in May 2011 but initially only as a five-door model on the market.