Fiat: the production side of U.S. 500, Alfa Romeo in Mexico in June

From June Fiat Group will begin marketing of Alfa Romeo cars in Mexico: a major announcement that seems to confirm the return of the snake of cars in the U.S. in 2012. This was announced by Sergio Marchionne spoke at the Chrysler plant in Toluca to greet the start of production of the Fiat 500 U.S. version.

In this establishment are employed 2,714 workers. According to the plans, the plant will produce about 120,000 vehicles annually, 50,000 of which will serve the Canadian market and the U.S.. Toluca is also produced in the Dodge Journey to the North American market and will soon start the production of Fiat Freemont for the European market.

Fiat: in 2013 an unprecedented B-segment for the U.S.

Fiat has finally launched the 500 in the U.S. and now begins to think in more concrete terms an expansion in that market. No, in Turin are not only planning the debut of the other variants of fives, but something far more substantial in terms of volume: a new B-segment specifically designed for the U.S.

and pending in mid-2013. As reported today by MotorTrend, the new project is known internally as the L0, name already circulated in recent months in respect of the future compact MPV Fiat. The magazine continued stating that the manufacturer has not disclosed details on the body of the model, which could also be a small four-door sedan or five-door hatchback, and could also be sold outside the United States.

• Report: Fiat readying all-new B-segment four-door for U.S. by 2013 (14/02/2011)
• Fiat Goes for No-Haggle Pricing (02/02/2011)
• smart USA changes hands-- will the brand get a second chance? (15/02/2011)
• Fiat Hopes To Attract Luxe Buyers To $17,000 Fiat 500 With Style (01/02/2011)
• Fiat Reputation Redo Might Include a New PR Firm (03/02/2011)

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Volkswagen: these are the spots for the SuperBowl

We suggest the two spots that Volkswagen will spend on TV advertising during the Super Bowl this year. The one on the Beetle is the full version of what we have already proposed two days ago. But the one dedicated to the new Passat dedicated to the U.S. market you have it: a child, dressed as Darth Vader tries to test his super powers without significant results.

But look what happens when the father comes home ...

• Join 'The Force' with Volkswagen New Super Bowl XLV Ad (04/02/2011)
• Volkswagen Presents The Best. Super Bowl Commercial. Ever. (03/02/2011)
• VW's Unusual Super Bowl Web Strategy: Move On (03/02/2011)
• "2012 Volkswagen Passat Super Bowl Ad Uses the Force of Children and Star Wars" and related posts (03/02/2011)
• VW Super Bowl XLV spots push new New Beetle and new Passat (02/02/2011)