Thursday, February 10, 2011

Volkswagen is Germany's corporate brand, No. 1

Volkswagen was last night in Munich won the prestigious "Best Brands" award for "Best Corporate Brand" in Germany. The award follows an annual brand ranking that measures the economic success and attractiveness of brands. Basis of the evaluation, a comprehensive empirical research study conducted by the GfK Group (Association for Consumer Research) is.

Other partners include the Pro Sieben Sat1 Media AG, the magazine "Business Week" and the brand association. The goal of "Best Brands" is to promote successful brand management in Germany. The prize is awarded annually in the categories of Best Product Brand "," Best Corporate Brand "and" best brand growth.

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