Sunday, May 8, 2011

Jaguar: On the verge of a new era

Press conference at a top hotel in the old-venerable London's Westminster - UK's hard to find. Such a framework Jaguar chose wisely for a look far into the future. They wanted to set an example, ideally an exclamation point. But the frame seemed as good as the hybrid super sports car Jaguar C-X75. The picturesque two-seaters had been found as a study at the fairs in recent months many admirers.

E-type fans saw him as the legitimate successors of the iconic sports car from the 60-be. No Jaguar has since been nicer. With its design creates the X-C75 to jump out of the great past of the brand into a new era, which is to bring more glitz, glamor and success. And technologically to the X-C75 throw the flag very much in the market of the other.

Even for the Porsche 918 we had in London only a smile, for it provides for its own hybrid super sports superior performance. Here, the officials do not go into details. Less than three seconds for the sprint from zero to 100 km / h and six seconds to 160 km / h was predicted as a result of consistent lightweight design and an innovative approach to the parallel hybrid drive.

For the light it has formed an alliance with Williams F1. The Formula 1 stable of Sir Frank Williams brings his experience with a carbon-monocoque. But apparently even more of a flow from the Formula 1 know-how in the C-X75: for Jaguar speaks of a small, very highly turbocharged engine.

At the sound of it will be interesting. On the front and the rear axle to provide "very strong" electric motors for propulsion and all-wheel drive. Together they will create the 320 km / h speed limit and be limited in carbon dioxide emissions to 99 grams per kilometer. Jaguar swears by the large vehicles on the plug-in technology that allows a larger battery electric driving over long distances.

The C-X75 will be the 50 kilometers - enough to get to even with long traffic jams in the City of London. 800 000 € net will cost a good piece. Few buyers will have the chance to spend so much money for the trend-setting Jaguar, for the edition is strictly limited to 250 There will not be long until enough orders are received.

These C-X75-customer promises Jaguar brand director Adrian Hallmark a very special experience. They should be allowed to accompany your car in its design and assembly as it were close. The first units will be built but only 2013th Jaguar goes with the presentation of the super sports so far in the future, more than is usual.

This must also have something mean to how the choice of location for the press launch. The C-X75 is more than just the mention of a new design style and innovative techniques from a very traditional house with ex-Ford past. He is an icon for Jaguar. What is the brand becomes clear when one bears in mind, is in what situation of the company since the departure from the Ford network.

Buyer with the Indian Lakshmi Mittal, the successful citizens of a former colony. The automotive business of the Mittal Group is led by the German Carl-Peter Forster. Jaguar boss is the German Ralf Speth. When fire occurs Director Adrian Hallmark, a typical internationalist of the automotive scene with experience at Porsche, Bentley, Volkswagen, and Saab in the short term.

The press conference in Westminster leads the German Frank Claas. As could a Brit and a couple of diehard Jaguars fan of old days come doubt that everything takes its normal course, or whether Britain will somehow could drive a locust havoc. Such a suspicion but that did not fit the strategy of the company and to the very specific plans for expansion.

Adrian Hallmark also announced to the British journalists, he was looking for Jaguar currently about 1000 engineers. Ralf Speth's emphasis on the finding that is invested in the coming years was clearly more than a billion euros in the development of new products. At the presentation of the new small diesel engine in April was already clear that it will soon also be a Jaguar for beginners.

But at least as important as the expansion of product portfolio management was the message: "We are British to the core". Against this background, gets at the press conference acclaimed partnership with Williams F1 a political and a brand-political component. Many participants will have taken from the press conference the impression, having been there at the rebirth of the British car industry, were among the highlights so the 60-ties and cars like the Jaguar E-Type.

(Ampnet / Sm)

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