Monday, May 16, 2011

Small European conquest of the U.S.

The European manufacturers are looking to North America as a market of its luxury car segment below. Prime example is what happened in Mercedes, a dozen years ago would not sell the Class A on the other side of the Atlantic: the Americans would never pay price premium for small cars, though important, or brand superaccessoriata, if not luxurious.

Things now seem to change, since several manufacturers of the continent aimed at increasing sales in this segment that has long taken hold in Europe and has an important trump card: the vehicles that are part of their consumption and emissionial sub-standard minimum required by federal laws passed by Congress.

And so more and Mercedes, in April, presented at the Salon in New York with a Class A redesigned, which has now hit the president of the U.S. car dealers. "It 's the car I want tomorrow," he said. Although other luxury brands like Lexus and Cadillac are moving in that direction, are European models to be a step forward to the Class A mass will follow in the Audi A3, BMW 1 Series Convertible and Volvo C30 which are in fact already on sale overseas (even if, collectively, showed just 23,596 units sold in 2010).

But there are already those who expected to double within a couple of years, even though an analyst throws water on the fire: "If I reach 50,000 units would be an insignificant number. I do see a strong growth of the compact crossover, since are more useful. " But here are various levels of European households: Mercedes B-Class would land with both traditional engine with either motor.

BMW thinks instead of introducing 6 to 9 new small car with Mini, to be marketed AA 2014. No hurry for Audi, the A3 that could launch in 2013, while Volvo expects to shed light on his future after it has passed into Chinese for now, continues to sell the C30 that is around the 4-5000 units per year.

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