The reigning Formula 1 world champion Sebastian Vettel is the first global brand ambassador for Infiniti. The 23-year-old takes over as the new face of the brand now offers a more intense role in increasing product awareness. The cooperation with the German Formula 1 driver completes the partnership between the Japanese premium brand and Vettel's team Red Bull Racing, which was closed two months ago.
"During my first contact with Infiniti I liked the cars. Automobile impress in two ways: by their appearance, and their handling, "Vettel said in announcing the cooperation with the luxury brand of Nissan. Simon Sproule, CVP Global Marketing Communications at Nissan Motor Company, added: "The Red Bull Racing in the few years proved its Formula 1 presence, that it stands up on its own individual way to competition and in a short time become a winning team has developed.
And in the heart of this development is the inspirational power of Sebastian Vettel. Because we continue to develop the fledgling partnership with the team now progressively more intensive collaboration with Sebastian a logical step. " 
"During my first contact with Infiniti I liked the cars. Automobile impress in two ways: by their appearance, and their handling, "Vettel said in announcing the cooperation with the luxury brand of Nissan. Simon Sproule, CVP Global Marketing Communications at Nissan Motor Company, added: "The Red Bull Racing in the few years proved its Formula 1 presence, that it stands up on its own individual way to competition and in a short time become a winning team has developed.
And in the heart of this development is the inspirational power of Sebastian Vettel. Because we continue to develop the fledgling partnership with the team now progressively more intensive collaboration with Sebastian a logical step. "
- Vettel now Global Brand Ambassador for Infiniti (25/05/2011)
- Sebastian Vettel takes Infiniti for a spin at the Shanghai International Circuit [w/video] (24/04/2011)
- Report: Red Bull Racing to collaborate on Infiniti performance model (23/05/2011)
- Schumacher denies blocking Hamilton to help Vettel (25/05/2011)
- Formula 1 - World Champion Sebastian Vettel Puts Infiniti Road Cars Through Their Paces Ahead Of The Chinese Grand Prix (14/04/2011)
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