The CEO of Fiat Group and Chrysler, Sergio Marchionne, wanted to attend the opening of the first Fiat dealer from Lakeside, the first flagship store located in the Great Lakes, and not far from Detroit. "His presence here has meant a strong message," said Carl Galeana satisfied, the owner of some Chrysler dealers in the area.
"Not to mention that his presence has meant the presence of several journalists, who have increased the media exposure the event and, therefore, of this dealer. Now it's up to us to convert the exposure into sales." Once this dealer, which is less than 20 km from the Chrysler headquarters in Auburn Hills, was General Motors.
With an investment of around half a million euro has been converted into a Fiat dealer. To underline that while in this part of the U.S. was already a dealer who marketed Fiat, in this case is the first brand that does it optical, making it the first in a series coming on this and other states of the Union .
There are currently 59 outlets in the Lingotto car brand, but only six are exclusively Fiat. 
"Not to mention that his presence has meant the presence of several journalists, who have increased the media exposure the event and, therefore, of this dealer. Now it's up to us to convert the exposure into sales." Once this dealer, which is less than 20 km from the Chrysler headquarters in Auburn Hills, was General Motors.
With an investment of around half a million euro has been converted into a Fiat dealer. To underline that while in this part of the U.S. was already a dealer who marketed Fiat, in this case is the first brand that does it optical, making it the first in a series coming on this and other states of the Union .
There are currently 59 outlets in the Lingotto car brand, but only six are exclusively Fiat.
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