To promote a product by targeting more or less indirectly competitors' products is becoming increasingly widespread habit in the world of advertising and the automotive industry is no exception. After the spot of the American subsidiary of Audi, which showed that people were ready to leave their car for a model of Ingolstadt, that's now Renault has also decided to take a little 'fun of competing models, though with absolutely tones nice.
The advertising campaign in question also has a dedicated website, called Symptom Status and was launched in Germany to promote the Dacia Duster, the low-cost SUV that has attracted considerable interest in the European market. It consists of individual TV commercials that simulate shots made by security cameras in parking lots: there are so few motorists literally go crazy at the sight of a Duster parked nearby, until you get to make the rash worth a complaint for damages.
In the first of these commercials to come out of his mind is an owner of a Land Rover, who arrived in the parking lot of a golf club to pick up his car, can not escape, before leaving, take the blows of the windshield Duster parked right next to his car. Same reaction that you see in the second spot, where the protagonist is a woman who, after parking his Porsche Cayenne SUV and be attracted by Romania, is captured by an irrepressible instinct of vandalism ", so as not to resist the temptation to scratch the side of the Duster with the key to his Porsche that still has in his hand.
The music does not change in the third spot in common these days on television in Germany. This time the protagonist is a move to the side of a Duster on board a Audi R8, but when the SUV was spotted the man you see out of their cars, going to take a bin full and spilling the contents on the windshield and on the hood of the poor Dacia.
Easy to see why these little gestures that seem sensible: although owners of vehicles of a certain prestige, the protagonists of the spots are irritated by the presence of Duster (representing opposite values to them) so as to arrive at losing the clarity and acts almost pathological. This explains the pun Status Symptom: the violent attitude toward the Duster, conformist par excellence, it becomes obvious symptoms of insecurity.
From commercials to reality things seem to be very different and difficult for the owners of a Duster risk becoming their car damaged in a parking lot to envy the owners of Porsche, Audi or Land Rover, but it must be acknowledged that at Renault ' idea is original and will discuss, so hitting the target for which the campaign has been created. 
The advertising campaign in question also has a dedicated website, called Symptom Status and was launched in Germany to promote the Dacia Duster, the low-cost SUV that has attracted considerable interest in the European market. It consists of individual TV commercials that simulate shots made by security cameras in parking lots: there are so few motorists literally go crazy at the sight of a Duster parked nearby, until you get to make the rash worth a complaint for damages.
In the first of these commercials to come out of his mind is an owner of a Land Rover, who arrived in the parking lot of a golf club to pick up his car, can not escape, before leaving, take the blows of the windshield Duster parked right next to his car. Same reaction that you see in the second spot, where the protagonist is a woman who, after parking his Porsche Cayenne SUV and be attracted by Romania, is captured by an irrepressible instinct of vandalism ", so as not to resist the temptation to scratch the side of the Duster with the key to his Porsche that still has in his hand.
The music does not change in the third spot in common these days on television in Germany. This time the protagonist is a move to the side of a Duster on board a Audi R8, but when the SUV was spotted the man you see out of their cars, going to take a bin full and spilling the contents on the windshield and on the hood of the poor Dacia.
Easy to see why these little gestures that seem sensible: although owners of vehicles of a certain prestige, the protagonists of the spots are irritated by the presence of Duster (representing opposite values to them) so as to arrive at losing the clarity and acts almost pathological. This explains the pun Status Symptom: the violent attitude toward the Duster, conformist par excellence, it becomes obvious symptoms of insecurity.
From commercials to reality things seem to be very different and difficult for the owners of a Duster risk becoming their car damaged in a parking lot to envy the owners of Porsche, Audi or Land Rover, but it must be acknowledged that at Renault ' idea is original and will discuss, so hitting the target for which the campaign has been created.
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