Friday, January 21, 2011

Chevrolet: 100 years of conquest and Korea

When Chevrolet was founded by the Swiss engineer-pilot, in November 1911, Alfa Romeo took his first steps a little over a year. This year the U.S. House celebrates 100 years and is preparing its revival in a radically changed world, not only from the point of view automoblistico. The first model was the Series C Classic Six that with a 4.9-liter 6-cylinder engine by 40 hp and a top speed of just over 100 km / h, cost $ 2,150, which would be like today compared to the price of a BMW 3 Series convertible.

The century of life is celebrated in these days at the Detroit Auto Show with many new features, starting with the Aveo, which together with Orlando and the new Captiva, have made a fine show from the stands. Among the new 2011 are the 5-door version of the Cruze, the Camaro Coupe and Cabriolet and elettricaVolt.

The European market that has seen the 2010 Chevrolet closing sales with a growth of 2.5% and 480,000 cars. Meanwhile, the Chevrolet name also makes its way across the world: in South Korea, in fact, within two months to replace the Daewoo brand, which is also part of the General Motors.

The same Korean group's American subsidiary, now called GM Daewoo Auto & Technology, will be renamed GM Korea Co. The objective of the House of Michigan is to expand in South Korea, a market with high growth rate and where GM is already in production, as a Chevrolet out of 4 is currently assembled in that country.

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