Presented on the web today, the new Ferrari FF immediately created interest and confusion among fans of the Prancing Horse. The project is one that you love or hate: the elegant lines of Italian touring race that had characterized the 612 Scaglietti give way to a shooting brake taste a bit 'British. Muzzle boundless front and a lot, maybe too much, the body behind.The interpretation of the Centro Stile Ferrari you still appreciate the dynamism of the car body, with its modern design and the muscular aggression emanating from the front. Another revolution is hidden under the skin of this model. The rear-wheel drive gives way to a more secure and made four-wheel drive, which the House also provides a weight saving and better weight distribution.
Perhaps the link with tradition was too heard the parties in Maranello, so in most situations the new FF will act as an "all behind" is in fact the couple moved to the front wheels only when needed, and only for the 30%. At this point one might wonder why Ferrariabbia dared so much with this model, the longest range and the one that best represents the idea of flagship (even with all the sports that you would expect from a Ferrari).
The explanation is probably from the luxury market, an important niche that today no longer sells only in Europe and the United States, but in recent years has begun to speak Chinese. And the Ferrari can not be disregarded. China has already proved a huge reservoir from which to draw potential wealthy clients, willing to do anything to show off their newly acquired wealth.
But the Chinese is also an immature market in terms of cars, a market where the value of the Ferrari Sports products may not be perceived by customers, and therefore not appreciated. The Chinese customer is more interested in convenience and abundant size, rather than driving pleasure and technological refinements, as confirmed in the past by the same Amedeo Felisa, Ferrari CEO.
The new FF then enough space for four passengers and a trunk that does not pale in comparison with the medium saloon segment. It 's a Ferrari that does not require sacrifices and gives the maximum in every aspect. As for the interior are not yet available official images, but it comes to a luxurious interior and comfortable as that of California (another car created specifically for the market) is far from essential and sporty cockpit of the 458 Italy.
The explanation for this Copernican revolution in the Ferrari probably is nothing more than a careful market analysis and marketing, which aims to build the Ferrari that potential customers want to get in the garage. Nothing more. With all due respect of fans and the purists of the brand.
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