Monday, January 31, 2011

PSA relaunches brand Simca. Sar low cost

After the success of airlines, has come to the VMs. And in the wake of this success lies back on the market of Simca, the French brand founded in 1935 by the Italian Teodoro Enrico Pigozzi. A decision was the rebirth of the PSA Peugeot-Citroen, which aims to compete with the manufacturer Dacia Romania, long orbit of the rival Renault and able to generate profits.

Cars at low prices, therefore, in no particular bells and whistles and essential components as were those produced in the '60s and '70s, when the "Société Industrielle de Mécanique et Car Garage" (acronym in just Simca) passed first under the control of Chrysler, then the PSA dismise in 1990.

According to early rumors, the first model to break out of the factories could be the "remake" of Simca 1037, which with 1.3-liter engine and 68 hp was elected Car of the Year in 1976. Has not yet been announced, however, the new program and the marketing of the reborn brand low cost trans.

No comments:

Post a Comment