Fiat, Marchionne major objectives in 2012

Filed with the successful referendum that gave its consent to the recovery plan for Mirafiori, Fiat house is time to look forward to the next, trying to unravel the future scenarios and to identify areas in which the offer of the Italian manufacturer will have to be improved . A talk about the medium-term projects is the CEO of the Lingotto, Sergio Marchionne, who, in an interview with Polish newspaper Reczpospolita, outlined the strategies that the group led by him will try to pursue here in the next 24 months, not failing to explain how the 2011 Turin is considered by the top plus one year of a transition year in which to launch new models for "attack" the market.

For Marchionne, in fact, "it is useless to launch new models when the market is difficult," so that "for the 2011 Fiat will be a year of transition. We are preparing an offensive for 2012." All postponed to next year then, at least for the launch of models that should go to cover market segments that have remained uncovered, such as the SUV should be assemblatoa Mirafiori next year and distributed with the Jeep brand and Alfa Romeo.

The discussion then moves on the revival of the Lancia brand, so the future would be tied to the success of the new Lancia Ypsilon expected for March in Geneva. In this case, Marchionne made no secret of the importance of this innovation, which will introduce for the first time in the history of the five-door model, effectively widening the pool of potential audience: "It 's a completely new product that will enter the segment B five-door.

I want to produce more than 100 thousand a year, I have high expectations for this model: it is a great machine. This car must be perfect in all its aspects. " Also with regard to Lancia, Marchionne has confirmed that its plant in Tychy will be the place where it will be assembled another fundamental news, "Tichy will produce a new Lancia car segment, which determines the future of the brand is not enough ?.

Having ensured that, despite the synergies, Lancia and Chrysler remain two brands with a distinct personality, so much as to say that come on the market "pure Italian cars" and "typical American car," the focus shifts on projects related to any supplies, such as, whispered several times in recent times, who would pass from Alfa Romeo to Volkswagen, Fiat with the CEO who not only denies the intent to sell, but that raises confessing the desire to complete any acquisition in the next months with the aim of strengthening the Group and confirms its intention, if possible, to hasten the time to get to 51% of Chrysler.

Finally, another statement from the Italian-Canadian manager to Automotive News, we learn that about half of the 120,000 Fiat 500 produced in Mexico's Toluca plant will be allocated to China and Brazil.

• Chrysler 200 to be Lancia Flavia in Europe (17/01/2011)
• Fiat’s oldest, biggest factory gets new life (17/01/2011)
• Chrysler’s Marchionne rethinks profit numbers (11/01/2011)
• Report: Marchionne admits Dodge Nitro "needs to be replaced" (12/01/2011)
• Fiat confirms Ferrari motor for production Maserati SUV (13/01/2011)