Opel launches its first official advertising campaign with the "Euro Vision Song Contest winner and brand ambassador Lena Meyer-Landrut. The focus of TV, print and online campaign is the Corsa Satellite. The new model comes on 29 January 2011 in the trade. The TV spot for the Corsa commercials filmed in South Africa and is the first on 20 January broadcast on different channels.It is about two young people who - out of animated cartoon art in graffiti and with the help of modern technologies of the Corsa - finally come together. Lena Meyer-Landrut, which has stood so many times before on camera, was the film a new advertising experience that has made the Hanoverian Erin lot of fun.
For different trade packages were developed with promotional materials. They consist of classic give-aways, such as a mini poster of Lena and decoration materials for sale interior design. In addition, there is an Opel's special edition of Jean's latest album "My Cassette Player," which includes not only the music CD and a DVD with an extensive "making of" footage of the new Corsa commercials and studio recordings with Lena for the production of promotional materials .
Back in December, and Lena had Opel Corsa, the new volume model "Satellite" presented to the merchants. The new equipment line is designed to appeal to the MP3-compatible CD radio, complete with steering wheel controls and AUX-in port, in particular young people. These are bold exterior colors like apple green, or the exclusive guacamole, combined with the upbeat new interior colors terracotta or Petrol.
The Corsa Ecoflex is Satellite 1.2 with 51 kW / 70 hp from 13 to 990 euros. (Ampnet / jri)
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