Tuesday, May 31, 2011

Campaign from Mercedes-Benz to the World Cup starts

Yesterday was presented at the Mercedes-Benz Niederlassung Frankfurt / Offenbach first time, what the German soccer fans can enjoy the World Cup campaign, "Together, the star" in the coming weeks in the German media. The campaign of DFB general sponsor Mercedes-Benz has a clear goal: "Our women's team to support on their way to star in their own country and push them all the best for the third world title," says Anders Sundt Jensen, Head of Brand Communications Mercedes-Benz Cars.

The clips and display images with Celia Okoyino da Mbabi, Linda Bresonik, Fatmire Bajramaj and the other ball artists to Germany coach Silvia Neid are now on-and offline nationwide to see in the media. The spots are paid by the humorous approach, the boys of the national team as the biggest fans of the Women's World Cup team to show.

In the locker room and players' tunnel leads to amusing situations. Franz Beckenbauer motivated Bastian Schweinsteiger, Lukas Podolski and her teammates from the national team to the big show. The will then, however, think differently than the first professional football players, not the courts - but in the stands, as fans.

The partnership with the German Football Federation is a unique combination in German sport. For nearly forty years, Mercedes-Benz is cooperating with the world's largest national sports federation since 1990 and is the general sponsor. The focus of this partnership are the men's and women's national teams.

The partnership and cooperation is being communicated by the logo and lettering on training and leisure wear the national team coach and bars. Also receives the DFB Mercedes-Benz Tourismo and Travego provided buses to transport its national teams in international games and get a shuttle service and other actions.

No comments:

Post a Comment