Tuesday, May 31, 2011

Hyundai: 5 million cars sold in Europe

Great goal for Hyundai commercial: the Korean manufacturer has crossed the milestone of 5 million cars sold in Europe. Arriving in the old continent in 1977 by the first generation of the Hyundai Pony, the brand has been able to conquer the Asian major market share, with a range of models designed for European motorists.

The success of Hyundai in Europe is not new to those working in 1986 had reached 1,000,000 cars sold, reaching a height of two million in 2001. Since then, the birth of the European headquarters in Frankfurt in 2003, the expansion of the range, the opening of new foreign branches and a greater presence on the territory of the sales network and service have led to the 5 million share of the contracts signed.

Significant contribution made by the Italian market: in fact, only in the period January 2001-April 2011 have been sold in more than 380 thousand Hyundai Bel country, including 100 thousand cars sold since 2008 under the control of Hyundai Motor Company. The result derives from a careful strategy of Hyundai commercial from 2007 with the launch of i30, the first model designed specifically for Europe, the Korean manufacturer has produced a series of models created to meet the needs of the market.

Among the most successful coaches, in addition to the versatile compact i10 or i20, we find the compact SUV ix35: appreciated for its dynamic design and is excellent value for money, the Korean crossover is exceeding sales expectations. "5 million cars sold in Europe have made us adults," said Allan Rushforth, Senior Vice President and Chief Operating Officer of Hyundai Motor Europe.

"From here head towards the target we set ourselves in 2011, a 3% share of the European market, we want to achieve through a full range which stands out for design, performance and technology, and advanced services such as 'exclusive "Triple 5". In summer, they will be time to i40 and the original Veloster "he said Rushforth.

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