Toyota is the car with the highest brand value, amounting to 24.2 billion dollars as published by the BrandZ Top 100 annual ranking, which deals with quantifying the value of the brand by dividing them in different areas in which they operate. The study is based on a million interviews conducted in several countries in the world, data that is cross-industry and financial data from Bloomberg and Datamonitor.
For the automotive sector is therefore found that the brand is more valuable than the Japanese, who despite the difficulties of recent years and some image problems due to repeated calls, has regained the top spot occupied from 2006 to 2009 and saw increase the value of its mark as many as 11% over last year, taking a little revenge after last year had been undermined by BMW, the brand which stands in second place with a value of 22.4 billion dollars and a growth of 3% compared to 2010.
In third place, places another German brand, the Mercedes-Benz, with a value of $ 15.3 billion (+12%), while Honda comes in fourth place, losing a position. Close the top ten Lexus, another brand owned by Toyota with an estimated value of $ 3.7 billion. With regard to dominate the overall standings are the marks of high-tech, with Apple, whose brand is worth 153 billion dollars, surpassing Google and place it in the first place, followed by the group in Mountain View with an estimated value 111 billion and IBM. 
For the automotive sector is therefore found that the brand is more valuable than the Japanese, who despite the difficulties of recent years and some image problems due to repeated calls, has regained the top spot occupied from 2006 to 2009 and saw increase the value of its mark as many as 11% over last year, taking a little revenge after last year had been undermined by BMW, the brand which stands in second place with a value of 22.4 billion dollars and a growth of 3% compared to 2010.
In third place, places another German brand, the Mercedes-Benz, with a value of $ 15.3 billion (+12%), while Honda comes in fourth place, losing a position. Close the top ten Lexus, another brand owned by Toyota with an estimated value of $ 3.7 billion. With regard to dominate the overall standings are the marks of high-tech, with Apple, whose brand is worth 153 billion dollars, surpassing Google and place it in the first place, followed by the group in Mountain View with an estimated value 111 billion and IBM.
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- Toyota faces Rs 700 cr loss due to stockout (06/05/2011)
- Who Was Really at Fault for the Toyota Recalls? - Robert E. Cole - Business - The Atlantic (01/05/2011)
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