Renault intends to further differentiate the design from that of its subsidiary Dacia. Already distinct in terms of style, the two brands will take more and more different ways for years to come. Renault will focus on more emotional connotations, while Dacia confirm its vocation for Rational products, characterized by an aesthetics without "frills".
To explain this strategy was Laurens van den Acker, the new Renault design director, interviewed by Automotive News. "Dacia will have an image" Nordic "," Teutonic "and convey the idea of strength," said the Dutch creative. "It will be important to position the two brands so as to avoid mutual cannibalizations.
Renault and Dacia need to attract different customers, "said van den Acker. 
To explain this strategy was Laurens van den Acker, the new Renault design director, interviewed by Automotive News. "Dacia will have an image" Nordic "," Teutonic "and convey the idea of strength," said the Dutch creative. "It will be important to position the two brands so as to avoid mutual cannibalizations.
Renault and Dacia need to attract different customers, "said van den Acker.
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