Debuts today on TV, radio and print advertising campaign "Fiat 500 Twin, Everyday Fun" dedicated to the launch of the new range of small city cars Turin equipped with the modern and revolutionary twin engine turbo 0.9-liter 85 hp. The unknown spot that boasts the participation of the Scuderia Ferrari, Fernando Alonso, is based on the idea that "to enjoy the pleasure of driving does not need a large car," because you just feel the emotion of the 85 twin turbo hp offered by the Fiat 500 Twin, accompanied dall'assetto dall'agilità donated sports and the size of small city cars, to try every day for a sporty driving experience.
And it is the pleasure of sporty driving, which is based the new campaign: the movie shows a patient being treated by their psychologist to heal from a hypothetical 'dependence on the fun. " After answering the question "What do you like doing in your spare time?" addressed to the doctor, the patient a list of daily activities (going to the movies, shopping, dining out, buy a newspaper, etc.)..
At this point the patient's story is accompanied by a series of images where the 500 Twin is always on top and contemporanemante is revealed the true identity of the patient - or Fernando Alonso - and the psychologist realizes that his true addiction is just the new Fiat 500 Twin and its captivating sporty driving.
Designed by the famous advertising agency Armando Testa, the nice spot to stress the slogan "fun to drive 'with the revolutionary new twin-cylinder engine that, thanks to TWIN technology allows for a small engine to 0.9 liters to 85 hp and a maximum torque of 145 Nm available from as little as 1900 rpm.
These figures translate into excellent performance can be summarized in one step from 0 to 100 km / h in 11 seconds and a top speed of 173 km / h, all supported by a sporty handling offered by the new lowered suspension and alloy wheels 15 or 16 inches. Contrary to what one would expect, the brilliant performance is accompanied by consumption and emissions for a car of this kind on gasoline.
The manufacturer says it for the 500 Twin 85 hp of the average consumption of 4.1 l/100km to 4.0 l/100km reduction if you opt for the automatic gearbox Dualogic, while emissions are recorded only 95g/Km CO2 with manual transmission (with 92g/Km Dualogic). 
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And it is the pleasure of sporty driving, which is based the new campaign: the movie shows a patient being treated by their psychologist to heal from a hypothetical 'dependence on the fun. " After answering the question "What do you like doing in your spare time?" addressed to the doctor, the patient a list of daily activities (going to the movies, shopping, dining out, buy a newspaper, etc.)..
At this point the patient's story is accompanied by a series of images where the 500 Twin is always on top and contemporanemante is revealed the true identity of the patient - or Fernando Alonso - and the psychologist realizes that his true addiction is just the new Fiat 500 Twin and its captivating sporty driving.
Designed by the famous advertising agency Armando Testa, the nice spot to stress the slogan "fun to drive 'with the revolutionary new twin-cylinder engine that, thanks to TWIN technology allows for a small engine to 0.9 liters to 85 hp and a maximum torque of 145 Nm available from as little as 1900 rpm.
These figures translate into excellent performance can be summarized in one step from 0 to 100 km / h in 11 seconds and a top speed of 173 km / h, all supported by a sporty handling offered by the new lowered suspension and alloy wheels 15 or 16 inches. Contrary to what one would expect, the brilliant performance is accompanied by consumption and emissions for a car of this kind on gasoline.
The manufacturer says it for the 500 Twin 85 hp of the average consumption of 4.1 l/100km to 4.0 l/100km reduction if you opt for the automatic gearbox Dualogic, while emissions are recorded only 95g/Km CO2 with manual transmission (with 92g/Km Dualogic).
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