The combination of nature and art is increasingly becoming a point of reference for Fiat Group in the project "To make a tree planted in the city of New York of the trees in the sculptures of 500C. The aim is to help the city administration staunitense in the difficult task of planting one million new trees in all five districts that make up the American megalopolis.
In the area of Canal Street and the Avenue of the Americas, Casa del Lingotto in 8 installed fiberglass sculptures made depicting the life-size Fiat 500C and within them have been planted many trees however. The sculptures were placed on a temporary and once they removed the trees remain in their home, permanently.
Fiat's participation in the "New York City Department of Parks & Recreation" coincides with the presentation of the American 500C, which took place recently at the New York Auto Show, but also with the opening of the Art Gallery of Wooster Fiat Street, located in Soho, the famous "fashion" and trendy City.
As mentioned earlier, the initiative of the Italian manufacturer is part of a larger project in which to achieve the same initiative between August 2009 and February 2010 on Via Montenapoleone, the central shopping street in Milan where twenty sculptures of the same type have been erected along the sidewalks.
In July 2010, the same sculptures have been placed in some of the most suggestividell'isola of Capri, including the central Piazza Armando Diaz, a stroll through the Gardens of Augustus and the Gardens of Flora Caprense, just to name a few. Within the installation to "four wheel" instead of trees have been planted with trees peronewyorkesi of Sorrento lemons, bell symbol of the island.
The initiative follows that of other important European capitals like Paris - where he took the name of "L'Arbre de L'Espoir" - and Madrid. The architect and designer Fabio Novembre Lecce who designed the sculptures of the 500C's comments on his work: "The trees and cars vie for increasingly urban landscape that surrounds us.
These two elements are fused into a single object becoming the symbol of a new way of life in our time. " 
In the area of Canal Street and the Avenue of the Americas, Casa del Lingotto in 8 installed fiberglass sculptures made depicting the life-size Fiat 500C and within them have been planted many trees however. The sculptures were placed on a temporary and once they removed the trees remain in their home, permanently.
Fiat's participation in the "New York City Department of Parks & Recreation" coincides with the presentation of the American 500C, which took place recently at the New York Auto Show, but also with the opening of the Art Gallery of Wooster Fiat Street, located in Soho, the famous "fashion" and trendy City.
As mentioned earlier, the initiative of the Italian manufacturer is part of a larger project in which to achieve the same initiative between August 2009 and February 2010 on Via Montenapoleone, the central shopping street in Milan where twenty sculptures of the same type have been erected along the sidewalks.
In July 2010, the same sculptures have been placed in some of the most suggestividell'isola of Capri, including the central Piazza Armando Diaz, a stroll through the Gardens of Augustus and the Gardens of Flora Caprense, just to name a few. Within the installation to "four wheel" instead of trees have been planted with trees peronewyorkesi of Sorrento lemons, bell symbol of the island.
The initiative follows that of other important European capitals like Paris - where he took the name of "L'Arbre de L'Espoir" - and Madrid. The architect and designer Fabio Novembre Lecce who designed the sculptures of the 500C's comments on his work: "The trees and cars vie for increasingly urban landscape that surrounds us.
These two elements are fused into a single object becoming the symbol of a new way of life in our time. "
- Fiat redefines "trunk space" for MillionTreesNYC initiative (05/05/2011)
- New York 2011: Fiat 500c says spalancata e lasciare che il sole (21/04/2011)
- 2012 Fiat 500c drops its top in New York (21/04/2011)
- Fiat workers agree to concessions at former Bertone plant (05/05/2011)
- Fiat and Chrysler Rebound Debut at The Salon in New York (Photo Gallery) (26/04/2011)
No comments:
Post a Comment