Kia is launching a major marketing campaign for the new Picanto, which is now on sale. "The Picanto is going on" under the title emphasizes the promotion of the changing character of the initial model. The second generation has a unique design and has "grown". In contrast to the more pragmatic predecessor to the successor to arouse emotions.
This stimulus is taking the advertising campaign. The introduction of the new small car in Europe is accompanied by the campaign (international title: "Small but Mighty"). In addition to the Picanto plays "Henry" a major role. He is a small but strong and clever cat. Its playfulness, curiosity, agility and personality are used to highlight the attributes of the new model.
It includes television spots (22 - and 10-second clips), online banner on high traffic web pages and print ads. Navigator is also interactive as Henry on Facebook and on the website of Kia Germany (www. kia. En) present. The focus of the TV spots are the exterior and interior design of the new Picanto, its equipment and the 7-year manufacturer's warranty from Kia.
In the promotional film chases Henry the new Picanto and master it some challenges. The online campaign against it is the Picanto from Henry's perspective dar. The Cat in the viewer all facets of the new small car is a reminder. For example, a selection of Polaroid photos close-ups of various body parts of Henry and makes these themes the many qualities of the new Picanto significantly.
Or the clever cat jumping through an open window in the car and finds an iPad with a photo gallery - which the user can then browse by using Henry's paw. Also for the online service is a making-of the TV spots from the perspective of the cat, the insights behind the scenes of the shoot provided.
Responsible for the campaign are Innocean, the in-house and lead agency for Kia, David & Goliath as a creative agency and H2O Media, the interactive agency realized as the online presence. Directed by Britain's Henry Littlechild led (Camera: Ian Foster). In the production Kia worked closely with the animal welfare organization Animal Anti-Cruelty League (AACL) together.
Earlier this year Kia launched in eleven European countries, a humorous online campaign to make the next small car carefully: On the blog "PicantoLeaks (. Www. picantoleaks de) were obtained from an anonymous informant secrets about the new Kia ' revealed. Are the designers of a secret society? Who was the inspiration for the distinctive "face" of the small car? And what happened when Kia was looking for an exceptional black-and-sound? On these and other questions were of blog responses.
(Ampnet / jri 
This stimulus is taking the advertising campaign. The introduction of the new small car in Europe is accompanied by the campaign (international title: "Small but Mighty"). In addition to the Picanto plays "Henry" a major role. He is a small but strong and clever cat. Its playfulness, curiosity, agility and personality are used to highlight the attributes of the new model.
It includes television spots (22 - and 10-second clips), online banner on high traffic web pages and print ads. Navigator is also interactive as Henry on Facebook and on the website of Kia Germany (www. kia. En) present. The focus of the TV spots are the exterior and interior design of the new Picanto, its equipment and the 7-year manufacturer's warranty from Kia.
In the promotional film chases Henry the new Picanto and master it some challenges. The online campaign against it is the Picanto from Henry's perspective dar. The Cat in the viewer all facets of the new small car is a reminder. For example, a selection of Polaroid photos close-ups of various body parts of Henry and makes these themes the many qualities of the new Picanto significantly.
Or the clever cat jumping through an open window in the car and finds an iPad with a photo gallery - which the user can then browse by using Henry's paw. Also for the online service is a making-of the TV spots from the perspective of the cat, the insights behind the scenes of the shoot provided.
Responsible for the campaign are Innocean, the in-house and lead agency for Kia, David & Goliath as a creative agency and H2O Media, the interactive agency realized as the online presence. Directed by Britain's Henry Littlechild led (Camera: Ian Foster). In the production Kia worked closely with the animal welfare organization Animal Anti-Cruelty League (AACL) together.
Earlier this year Kia launched in eleven European countries, a humorous online campaign to make the next small car carefully: On the blog "PicantoLeaks (. Www. picantoleaks de) were obtained from an anonymous informant secrets about the new Kia ' revealed. Are the designers of a secret society? Who was the inspiration for the distinctive "face" of the small car? And what happened when Kia was looking for an exceptional black-and-sound? On these and other questions were of blog responses.
(Ampnet / jri
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