Thursday, May 19, 2011

Michelin Challenge Bibendum 2011 Berlin

I am now in Berlin, where this morning has been given the official start to the Michelin Challenge Bibendum 2011 Berlin by chairman Patrick Oliva. The event is dedicated to sustainable mobility and is organized in conferences, exhibitions and hands-on activities. Opens the conference welcomed Miche Rollier, Michelin President.

Discover the nouove technologies and expose them to the public. Technologies become increasingly "smart" because natural resources are consumed and become more expensive. It should be clear that the answers to the challenges are already among us and show to the public. E 'then the turn of Klaus Wowereit, the mayor of Berlin who speaks of the place hosting the event.

A reference to the past to introduce the future. The area of Tempelhof airport where we are is indeed a historic place for Berliners. For us, Wowereit said, is a symbol of freedom and solidarity from this airport because the aid came from the West during the Soviet blockade of Berlin. We would like to place the past become the site of future mobility.

For this reason during the weekend, the Challenge Bibendum is open to all and will not be a simple conference of experts. They also speak Matthias Wissmann, president VDA German automobile association indistrie deli. We invented the automobile 150 years ago with Daimler says Wissman, and immediately we started to collaborate with friends and French Michelin Peugeout.

The cooperation between German and French, therefore, there has always been and may still be in the future. There 'but' to say that today no puo'pensare to do it alone. The Challenge Bibendum is then a global effort for new technologies. Last to take the word and 'Wakakao Hironaka. Former Minister of Environment in Japan, a member of parliament for 25 years.

His speech and 'obviously focused on the earthquake that hit Japan and the resulting nuclear accident. It 's not easy to go where the automotive industry, according to Hironaka, but' the way to a different use of mobility 'and' drawn.

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