Toyota is the most valuable brand in the automotive industry. In the "BrandZ Top 100" of the world's most valuable brand, the company was able to improve on the previous year by eleven percent, reversing after a second place last year to first place in the category "Cars" back. They are followed by BMW and Mercedes-Benz.
The brand value of Toyota is to 24.2 billion U.S. dollars (about 16.9 billion euros) puts the success of Toyota, the authors of the study, among other reasons for the increasing importance of efficient powertrain technologies and the leadership role with the Toyota Prius fills and other hybrid models in this area.
Moreover, it is the company managed by way of example, to overcome the crisis from the previous year in the U.S. and back to see the success. In it, the high resistance of a strong brand are expressed. mentioned positive factor is the fact that Lexus has claimed its place as the best-selling premium brand in the U.S.
in 2010. In the overall standings of the Top 100 BrandZ takes Toyota 27 A place. The investigation is conducted annually by the international market research firm Millward Brown. The world ranking is based on detailed financial data of the companies studied, along with findings from surveys of more than two million consumers.
(Ampnet / jri) 
The brand value of Toyota is to 24.2 billion U.S. dollars (about 16.9 billion euros) puts the success of Toyota, the authors of the study, among other reasons for the increasing importance of efficient powertrain technologies and the leadership role with the Toyota Prius fills and other hybrid models in this area.
Moreover, it is the company managed by way of example, to overcome the crisis from the previous year in the U.S. and back to see the success. In it, the high resistance of a strong brand are expressed. mentioned positive factor is the fact that Lexus has claimed its place as the best-selling premium brand in the U.S.
in 2010. In the overall standings of the Top 100 BrandZ takes Toyota 27 A place. The investigation is conducted annually by the international market research firm Millward Brown. The world ranking is based on detailed financial data of the companies studied, along with findings from surveys of more than two million consumers.
(Ampnet / jri)
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