Thursday, April 28, 2011

TomTom sells traffic data to the Dutch Government

TomTom has sold to the Dutch government data collected from users on the traffic. The news was given by Dutch newspaper Algemeen Dagblad and is doing around the world. What happened? According to Associated Press - Forbes TomTom was forced to compensate for declining profits by increasing sales in other areas, such as one of its traffic data.

In this case, should facilitate the placement of new speed cameras by police in the Netherlands. Obviously we're not talking about all the navigators, but those with technology "live", which allows data transmission to a central server. The latter may use the data collected anonymously to provide such traffic information.

Generally, the license to use these services specifies that the data can be transferred to third parties. You can then imagine the reaction of the Dutch people to learn that their data had been sold to the police. It must be said that in a short time came the reaction of TomTom, straight from CEO Harold Goddijn, which in turn has had the courage to put my face in the video that we propose in the second part of the post.

Hats off, because not everyone. Goddijn said that these data are transferred to the government or local authorities, enabling them to identify the most congested traffic areas, and possibly decide where to build new ones. They are also used for security purposes and, Goddijn said, "what we learned today is that they are used to understand where people go faster, and also to know where to install new cameras." Goddijn goes on to say that they do not like this usage, why do not you like customers, and that for this to be blocked in the future.

In any case, the personal privacy has been compromised.

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